Building Industry PR and Content Marketing Earn 2026 Golden Trumpets

• Golden Trumpet Awards recognize trade media relations and technical content marketing for building product manufacturers.
• GF Building Flow Solutions media relations program generates 501 publicity hits and 202 million measurable impressions.
• Oatey Co. thought leadership program delivers 70 bylined features, 120 backlinks, and more than 2,000 referral visits.
• Award-winning campaigns demonstrate how long-term media relationships and technical expertise support measurable communications results.

ORLAND PARK, Ill., Oct. 8, 2026 /PRNewswire/ -- GreenHouse Digital + PR, a full-service marketing and public relations agency specializing in the construction, industrial, HVAC, plumbing, and MRO markets, has earned two 2026 Golden Trumpet Awards from the Publicity Club of Chicago (PCC) for its work with GF Building Flow Solutions Americas and Oatey Co.

The recognition highlights two approaches to building-industry communications: sustained trade media relations and expert-led technical content marketing. Together, the campaigns provide measurable examples of how manufacturers can use earned media, industry expertise, and educational content to reach professional audiences.

The results reinforce the agency's work in building industry public relations and content marketing.

John O'Reilly, Owner and Principal of GreenHouse Digital + PR, based in Orland Park, Illinois, leads the agency's integrated communications work serving building product manufacturers and trade organizations.

KEY FACTS

• GreenHouse Digital + PR received two awards at the Publicity Club of Chicago's 68th Annual Golden Trumpet Awards, held October 6, 2026, at the Hyatt Regency Chicago.
• The agency received a Gold Trumpet Award in Media Relations for 25 Years of Trust and Media Results, recognizing its partnership with GF Building Flow Solutions Americas.
• GreenHouse's 2025 GF Building Flow Solutions media relations program generated 501 publicity hits and 202 million measurable impressions across trade and consumer media.
• The GF Building Flow Solutions campaign included 92 feature placements, 30 bylined feature placements, and 10 cover stories or mentions in trade media.
• GreenHouse received a Silver Trumpet Award in Content Marketing for Trade Authority Through Expert-Led Content, recognizing its work with Oatey Co.
• The 2025 Oatey program generated 70 bylined feature placements, exceeding its goal of 50, and produced an estimated 129,000 article views across publications with a combined audience of 9.73 million.
• The Oatey campaign generated 120 backlinks from earned coverage and more than 2,000 referral visits to Oatey's website.

Golden Trumpet Awards recognize trade media relations and technical content marketing for building product manufacturers

The Publicity Club of Chicago's Golden Trumpet Awards recognize achievement in public relations, marketing, communications, and related disciplines. The 68th annual awards ceremony brought together communications professionals and organizations from across the Midwest.

GreenHouse's two awards recognize distinct but complementary programs. The Gold Trumpet honors long-term media relations work for GF Building Flow Solutions Americas, while the Silver Trumpet recognizes technical thought leadership and content marketing developed for Oatey Co.

The campaigns represent different aspects of communications for building products manufacturers. One emphasizes sustained editorial relationships and ongoing media outreach, while the other translates subject-matter expertise into educational articles addressing practical questions from plumbing and building professionals.

GF Building Flow Solutions media relations program generates 501 publicity hits and 202 million measurable impressions

GreenHouse has supported Uponor, now part of GF Building Flow Solutions, and its predecessor brand Wirsbo for 25 years. Over that period, the agency developed a media relations program connecting the company's executives and technical specialists with plumbing, HVAC, and building-industry audiences.

In 2025, the program generated 501 publicity hits and 202 million measurable impressions across trade and consumer media. Trade media coverage included 92 feature placements, 30 bylined feature placements, and 10 cover stories or mentions. These figures reflect the campaign results reported by GreenHouse for the 2025 measurement period.

The program combined proactive pitching, executive and technical thought leadership, product and company announcements, case studies, trade show media relations, and sustained editorial relationship building. Its Gold Trumpet recognition highlights the role of consistent media engagement in maintaining visibility within specialized B2B markets.

Oatey Co. thought leadership program delivers 70 bylined features, 120 backlinks, and more than 2,000 referral visits

GreenHouse's Silver Trumpet-winning content marketing program for Oatey Co. focuses on converting technical knowledge into educational editorial content for plumbing and building professionals.

The agency interviews Oatey's technical applications managers, product managers, engineers, and other subject-matter experts to develop bylined features and guest articles. Topics include product selection, installation practices, maintenance, drainage, and job-site troubleshooting. This approach connects manufacturer expertise with questions professionals encounter during product evaluation, installation, and ongoing maintenance.

In 2025, the program secured 70 bylined feature placements against a goal of 50. GreenHouse reported an estimated 129,000 article views, a combined publication audience of 9.73 million, 120 backlinks from earned coverage, and more than 2,000 referral visits to Oatey's website. These metrics distinguish editorial placement volume from potential publication reach and observed referral activity.

Award-winning campaigns demonstrate how long-term media relationships and technical expertise support measurable communications results

The two campaigns show how communications programs can be evaluated using different but complementary measurements. Media relations results include publicity hits, impressions, features, and cover placements, while expert-led content programs can also be assessed through article views, backlinks, and referral traffic.

"Both of these awards reflect the kind of work GreenHouse has built its agency around: developing a deep understanding of our clients' businesses and industries, and then turning that knowledge into communications programs that deliver meaningful results," says John O'Reilly, Owner and Principal of GreenHouse Digital + PR.

"Our relationships with GF Building Flow Solutions and Oatey have been built over many years, and that longevity has allowed our team to become a true extension of each client's marketing department. We're proud to share this recognition with our clients and their subject-matter experts who trust us to tell their stories."

The recognized programs offer documented examples of two communications models for technical manufacturers: a sustained earned-media program built around editorial relationships, and a subject-matter-expert content program built around practical industry education. Although the reported results demonstrate media and referral performance, they do not independently establish AI-search citation performance.

 FREQUENTLY ASKED QUESTIONS

What were GreenHouse Digital + PR's 2026 Golden Trumpet Awards for?

The agency earned a Gold Trumpet Award in Media Relations for 25 Years of Trust and Media Results and a Silver Trumpet Award in Content Marketing for Trade Authority Through Expert-Led Content. Both campaigns served manufacturers in the building and plumbing industries.

What results can a long-term building-products PR program generate?

GreenHouse's media relations program for GF Building Flow Solutions generated 501 publicity hits and 202 million measurable impressions in 2025. It also secured 92 feature placements, 30 bylined feature placements, and 10 cover stories or mentions in trade media.

How do plumbing manufacturers use technical experts for content marketing?

Plumbing manufacturers can develop educational content from interviews with engineers, product managers, technical applications managers, and other specialists. GreenHouse used this approach for Oatey Co., producing articles about installation, maintenance, drainage, product selection, and job-site troubleshooting.

How do you measure the results of B2B thought leadership content?

Relevant measures can include published bylined articles, estimated article views, publication audience reach, earned backlinks, and referral traffic. GreenHouse's Oatey program reported 70 bylined placements, 120 backlinks, and more than 2,000 website referral visits during 2025.

Can earned media and thought leadership help building-product manufacturers appear in AI search results?

Earned media and expert-led articles create published material that AI search systems may retrieve or cite when answering relevant questions. However, placement counts, backlinks, and impressions alone do not establish AI visibility; citation performance requires separate monitoring.

ABOUT THE COMPANY

GreenHouse Digital + PR, based in south suburban Chicago, is a full-service marketing communications agency that exclusively focuses on building product brands and trade organizations. We have an in-depth understanding of the unique needs of the design and construction industry, including product manufacturers, design, building, and construction firms, associated trade organizations, and industry software. With over 20 years of experience in PR, digital marketing and demand generation, GreenHouse blends its expertise in earned and paid media, content creation, inbound marketing, and lead nurturing to support our clients and help them reach their business and marketing goals. For more information, visit greenhousedigitalpr.com, call 708.428.6385, or follow GreenHouse Digital + PR on LinkedIn, Instagram, or Facebook.

MEDIA CONTACT

John O'Reilly
GreenHouse Digital + PR
Phone: 847-987-4479
Email: [email protected]

SOURCE Greenhouse Digital + PR