Building a Better Website, the Cyberset way

Online marketer Cyberset details the makings of a thriving online campaign

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Sep 09, 2014, 02:43 ET

LOS ANGELES, Sept. 9, 2014 /PRNewswire/ -- A website is often a potential customer's first impression of an organization, and it's important to make it a good one. Studies show that 70% of consumers don't trust websites with designs that appear shoddy. A company can offer a superior product or service, but it won't matter if it's hindered by an unattractive site. Leading online marketing company Cyberset Corp. has crafted outstanding websites for numerous clients alongside a full range of online services. Below are a few of the guiding principles they've found for designing websites that keep visitors engaged.

Beauty Through Simplicity
A website should never feel busy. It should feel clean, open, and spacious. If a site is jam packed with links, navigation bars, headers, and images, it's only going to make the user feel anxious. As a general rule for casual user experiences, simplicity is always better. Think of the interfaces Apple uses for their Macs and iPhones. Nothing is condensed. The icons and content are laid out clearly and incorporate plenty of room for easy navigation. They extend the same design to their websites.

The feel of a website should be light and airy. Boil things down the essentials, and remove the clutter. Images should accent content, and not the other way around. The content itself should be concise, well written, and easy to read. Navigation is important. A user should never feel lost or confused about how to get around. Color pallets and themes need to be consistent on all pages. Remember, good appearances are important. They won't just make it easier to access information; they'll also leave the user with positive feelings for the company associated with the site.

Quality Content
A website can look great, but if the quality of the content itself is poor the impact may not be effective. Website content writing is a very specialized craft. Large companies spend a lot of time and money crafting ideal site content that is the perfect combination of information and attention grabbing marketing language. As a full service internet marketing company, in addition to an experienced team of website designers, artists, and engineers, Cyberset also utilizes a team of professional content writers. Cyberset's writers are able to use the unique style and voice of their clients in order to best deliver their message to their audience while maintaining professional and effective tactics.

SEO Optimization
Having an expertly crafted website is only part of the battle. For a website to be successful, no matter how good it is, it has to have traffic. Search engine optimization, or SEO, is methods designed to improve a website's search rankings so that they appear earlier in Google's search results. SEO techniques are employed by most online marketing companies but, at Cyberset, only the most effective practices are used. As a Google partner, Cyberset employs the best tools to yield the greatest results and give their clients the traffic their websites need for success. As a national, regional, and local internet marketing company, Cyberset also has the expertise to help you reach local audiences. For a free consultation, call (800) 601-5055, or reach the company online at www.Cyberset.com.

PR Submitted by www.Cyberset.com

SOURCE Cyberset Corp.