Build Resonance With the South African Youth Market - GenNext Youth Behaviour Report 2023 for Young Adults (19-24 years)

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Nov 28, 2023, 21:45 ET

DUBLIN, Nov. 28, 2023 /PRNewswire/ -- The "GenNext Youth Behaviour Report 2023 - Young Adults (19-24 years)" has been added to ResearchAndMarkets.com's offering.

The GenNext report for Young Adults, aged 19-24, provides an in-depth exploration of the driving factors behind the behavior of 1,294 young individuals and offers insights into how brands can improve their connection and understanding of this specific youth demographic. The research, employing a two-survey and three-phased methodology, involved the active participation of over 15,000 young South Africans residing in 8 out of the 9 provinces.

For Young Adults not enrolled in tertiary institutions, the report includes an online Brand Preference survey and a Youth Behavior survey. Those enrolled in educational institutions have the opportunity to complete the surveys at their respective schools.

In 2023, the Sunday Times GenNext movement marks its 19th year of delivering insights into youth brand preferences and behaviors. Recognizing the considerable interest from various organizations seeking to engage with young South Africans, the report extends its scope to address potential implications for private, public, and non-profit entities, offering a detailed perspective on both the national and provincial levels.

Additionally, the report incorporates a trend analysis that tracks the evolution of youth behavior over the past three years, spanning from 2021 to 2023.

Key Topics Covered:

Young Adults' Outlook

Young Adults' Reality

Digital Connectivity
Financial Wellness
Rights (Equality)
Infrastructure & Environment
Political System
Legal System

Young Adults' Fulfilment

Young Adults' Reality

Belonging
Self-Esteem
Physiological
Self-Actualisation
Safety & Security

Young Adults' Lifestyle & Leisure

Self-Expression
Spare-Time Activities
Lifestyle Activities
Sports & Exercise

Young Adults' Online Habits

Young Adults' Online Duration & Activities

Devices Used to access the Internet
Online Duration

Young Adults' Smartphone Ownership & Usage

Cellphone Ownership
Social Networks Participation
Entertainment on Cellphones
Learning Platforms
Playing Games

Young Adults' Finance & Retail Habits

Young Adults' Interaction with Money

Average Spending Money
Sources of Spending Money
Handling Money
Experience with Banks
Interaction with Banking Facilities

Young Adults' Retail Habits

Retail Influence
Shopping for Personal Items
Shopping for Educational Items
Shopping for Games
Fast Food & Beverages Consumption

For more information about this report visit https://www.researchandmarkets.com/r/jrx1la

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