Bugaboo Invites Parents & Kids To Rock On At The Other Nightclub

LOS ANGELES, April 7, 2016 /PRNewswire/ -- Before children, hitting up nightclubs and rooftop parties were weekly occurrences.  Now proudly embracing the name Mom or Dad means the kids run the show, and you're officially part of the "other nightclub"—the one that starts when parents want to sleep, but the kids keep them up all night. To celebrate parents everywhere and their rock 'n' roll spirit, Bugaboo, a global mobility company, is hosting a one-of-a-kind party welcoming them to "the other nightclub." Rockers big and small are invited to Cielo in New York City's Meatpacking District on Saturday, April 9, from 2-5 p.m., to enjoy a nightclub experience like no other. Fashion and innovation combine to offer rocker-themed activities for the whole family, alongside an up-close and personal look at the new Bugaboo by Diesel Rock Collection.

Kids will have no problem embracing the rock 'n' roll spirit thanks to a state-of-the-art glow station, t-shirt making workshop, face painting station and more. The rock-inspired food and beverages include tasty "midnight snacks" for parents and special offerings for the "little rockers."

"The Other Nightclub is the perfect weekend activity for parents and kids," said Maria Montaño, General Manager Bugaboo North America. "We understand parenting isn't always easy, so this event is all about letting your hair down and having some fun in the spirit of rock 'n' roll."

"Club-goers" will also have the chance to check out the Bugaboo by Diesel Rock Collection, and enter to take home their own piece of the collection, a Bugaboo Bee³ stroller with the Bugaboo by Diesel Rock footmuff. The party doesn't end there, as parents can share their other nightclub photos and stories on Facebook, Instagram, Pinterest or Twitter using #TheOtherNightClub and #BugabooDiesel.

Following the success of the first two Bugaboo by Diesel collections, which included the military-inspired Bugaboo Cameleon³ and the denim-dressed Bugaboo Buffalo, the rock 'n' roll-inspired Bugaboo Bee³ is the perfect culmination of the partnership between two brands that have a penchant towards fashion and innovation, while still having fun. Available in a black anodized chassis and outfitted with Diesel wheel caps, numerous decorative studs, grey/silver-colored functional buttons, and a one-of-a-kind backrest tattoo boasting Diesel's famous slogan, "Only the Brave," this special edition is a true rocker.

"Today's parents are looking for fashionable yet functional products that allow them to showcase their unique style, by incorporating that into every aspect of their lives," said Montaño. "The Other Nightclub is the perfect way to launch our final collection and honor our long-standing relationship with Diesel, while welcoming New York families to celebrate with us."

The Bugaboo by Diesel Rock Collection ($919 SRP) is available at U.S. retailers nationwide and at www.bugaboo.com. For more information, please visit www.bugaboo.com.

About Bugaboo
Bugaboo International is a Dutch design company that develops and produces mobility products. Bugaboo is known for its innovative and breakthrough design of strollers. Bugaboo began as a small start-up in 1999, but grew rapidly over the next ten years to become a global player. Bugaboo products are now available in more than 50 countries. Please visit www.bugaboo.com for further information.

About Bugaboo – The Stroller
In 1994, Bugaboo designed the world's first modular stroller so families could explore the world with absolute ease. Innovative and loaded with intuitive functionalities, all Bugaboo strollers ensure a smooth and smart ride. Our product family consists of four types of strollers: The iconic Bugaboo Cameleon³, the all-terrain Bugaboo Buffalo, the urban Bugaboo Bee³, the convertible Bugaboo Donkey and the Bugaboo Runner, the jogging extension. All Bugaboo strollers are designed for day-to-day use, made from durable materials and ensure excellent shock absorption, one-hand steering and seamless 360º turns. Keep on the move and convert your stroller for different ages or journeys with the extensive range of complementary accessories we created. Built to last and to be enjoyed generation after generation, Bugaboo strollers can be endlessly upgraded to suit your mood, style or journey.

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SOURCE Bugaboo

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