Bud Light And Lady Gaga Kick-Off Summer 2017 With The Return Of The Bud Light Dive Bar Tour

In 2016, Bud Light helped launch Lady Gaga's newest album 'Joanne' with the Bud Light x Lady Gaga Dive Bar Tour.  The brand took the global superstar back to her roots in three dive bars in New York, Nashville and Los Angeles - resulting in one of the most successful campaigns of 2016.

"How could I not want to go back to bars and sing music from 'Joanne'?," said Lady Gaga. "I'm excited to reteam with Bud Light for the Dive Bar Tour this summer."

Bud Light launched its "Famous Among Friends" campaign in January 2017 celebrating the value of building friendships over Bud Lights. The brand is creating experiences that will strengthen and build friendships all over the country this summer - including the Bud Light Dive Bar Tour. The brand will also be rolling out several programs to help bring consumers to the show and build excitement for the tour throughout the summer on their digital and social channels.

"To us, dive bars are where friendships are forged over beers and music. That's why bringing back the Bud Light Dive Bar Tour made so much sense for our brand," said Andy Goeler, vice president, Bud Light. "We're thrilled to be teaming up with our friend Lady Gaga once again and we're excited to bring two new musician friends on the tour with us this summer to take the tour to the next level and engage consumers everywhere."

The Bud Light Dive Bar Tour will kick-off on Thursday, July 13, 2017 with Lady Gaga performing to an intimate crowd in Las Vegas. The two surprise headliners will be announced later this summer, along with more details on the dive bar locations and times of the performances. The Dive Bar Tour will also travel to the following cities this year:

• Wednesday, July 26, 2017 – Los Angeles
• Wednesday, August 30, 2017 – New Orleans

For more information on the Bud Light Dive Bar Tour please contact [email protected]. Join the conversation at #DiveBarTour and follow @BudLight on Twitter, Instagram and Facebook.

About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

For More Information:
Miles Ritenour
[email protected]

Sadie Ellison
[email protected]

SOURCE Bud Light

Related Links

http://www.BudLight.com