Buck Joins MEF Mobile Money & Security Panel at CTIA Wireless

SEATTLE, May 7, 2012 /PRNewswire/ -- Buck, the best way to buy and sell goods and services on your mobile phone, will participate in an MEF, the global community for mobile content and commerce, sponsored panel entitled "Mobile Money & Security—How to Build Consumer Trust?" at the International CTIA Wireless 2012, alongside other respected leaders in the mobile payments industry on Tuesday, May 8, 2012.

Andy Kleitsch, Buck's CEO & Founder, will be joining other industry thought leaders for a lively debate on what's new and changing in mobile money and security, and how to walk the fine line between convenience and trust when it comes to consumers. The discussion will focus on how ongoing security issues impact mobile business, online security standards and avoiding the potential pitfalls in the industry.

In addition, this panel will discuss the strategies that top financial organizations, OEMs, brands and payment providers are implementing to protect information and ensure consumer trust across the mobile industry. This panel will also cover the ongoing MEF M-commerce initiative with the financial standards organization X9 that Buck is participating in to help set industry standards for mobile payments.

Session highlights include:

• Mobile Industry Best Practices: Best-practices, strategies and processes to ensure that your company can be compliant with upcoming standards;
• M-Commerce Standards Update: An overview of how emerging standards could impact your business; and
• Utilizing new technologies to avoid pitfalls and generate revenue: Industry leaders will discuss potential pitfalls that could cost your company money and they will also discuss new technologies that can help your company generate more revenue.

Kleitsch will also illustrate how Buck has taken steps to make mobile payments as frictionless and secure as possible for consumers and merchants, paving the way for rapid adoption. He will discuss how mobile payments providers can capture current opportunities in the market by using Buck's technology.

Formerly Billing Revolution, Buck is an express lane for mobile checkout, providing single-click mobile credit card purchases for goods on the go. Buck delivers mobile credit card payments without limits. Pay once with Buck and a consumer's mobile device becomes their digital wallet and works with all Buck powered merchants - no accounts, usernames or passwords required. Buck works with any device, network, location, amount and currency. Visit: www.gobuck.com, follow us on Twitter @go_buck and/or Like Us on Facebook.

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