BtoB Technology Marketing Firm Arketi Group Named Agency of Record for CEO Ventures

ATLANTA, April 5 /PRNewswire/ -- Arketi Group (www.arketi.com), a high-tech business-to-business (BtoB) public relations and marketing firm, has been selected by CEO Ventures, a private equity firm that owns and manages early-stage B2B technology companies, to help market a number of its key portfolio companies.

Arketi will be working directly with CEO Ventures' leadership team and its portfolio companies to refine their go-to-market strategies, messaging, and sales efforts.

"It is critical that our portfolio companies gain sales traction as soon as possible," said Michael Price, General Partner of CEO Ventures. "Arketi's proven track record in strategic counsel, and driving successful sales and marketing initiatives, made them a perfect fit for our needs. Their ability to rapidly execute on their recommendations is helping our companies maximize their revenue potential."

CEO Ventures is an organization of seasoned executives and entrepreneurs who own and manage a portfolio of early-stage technology companies. Leveraging a proven five-step methodology and its collective market expertise, the company is an established launch pad for B2B technology companies.

"Arketi has a long and successful history of helping emerging-growth companies go to market," said Sami Jajeh, principal of Arketi Group. "Through a collaborative effort, we'll be able to help CEO Ventures' portfolio companies identify specific business challenges and develop tailored programs to generate momentum and accelerate growth."  

This announcement comes on the heels of Arketi earning a coveted spot on the prestigious BtoB Top Agencies of 2010 list for the third consecutive year, and the release of its third annual, CMO Roundtable white paper The Outlook for Business-to-Business Technology Marketing in 2010, available free at www.arketi.com/cmowhitepaper.

To view the interactive social media release, visit http://pitch.pe/55466.

About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by Inc. magazine as one of the "5000 Fastest Growing Private Companies in the U.S.," Arketi's core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Convergys, GMT Corporation, OB10, The Network and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.

About CEO Ventures

CEO Ventures is an organization of successful CEO's, Entrepreneurs and Thought Leaders who enjoy being involved with and building great companies. It owns and manages a portfolio of technology companies in proven markets with rapid growth potential. Current and past CEOs can learn more about the organization and the benefits of leveraging their expertise within a CEO investment community at www.CEOVentures.com.

SOURCE Arketi Group

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