Bruno Crolot Named as Reed MIDEM Director of Music Markets

PARIS, Dec. 14, 2010 /PRNewswire/ -- Reed MIDEM, the Paris-based organizer of premium business-to-business events, today announces the appointment of Bruno Crolot as Director of Music Markets.

Bruno Crolot will head Reed MIDEM's portfolio of music events including MIDEM, the world's leading international music tradeshow and conference.  He will also oversee Reed MIDEM's contribution to the inaugural US-based Rethink Music conference and the music content of the new Connected Creativity Forum for the entertainment and technology industries.

Bruno Crolot joins Reed MIDEM from Sony Music Entertainment France where he was VP Digital Sales and Business Development.  He will report to Reed MIDEM Entertainment Division Director, Anne de Kerckhove. Bruno Crolot replaces MIDEM Director Dominique Leguern who leaves Reed MIDEM following MIDEM 2011 in January.

"MIDEM, Rethink Music and Connected Creativity will significantly benefit from Bruno's knowledge of the music industry, combined with his extensive experience in the digital entertainment sector," says Anne de Kerckhove.  "In the transmedia age, MIDEM will increasingly bring together the international music community with the major players operating in the technology and digital media arena. An example of this will be how the music industry will be an integral part of the Connected Creativity Forum taking place during MIPTV in 2011."

Bruno Crolot has held a variety of roles in senior management, business development, marketing and strategy at Orange France Telecom, Noos and Universal Music France. He holds a degree in Business Management from Universite Paris 9 Dauphine.

Note to editors

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including:

Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

SOURCE Reed MIDEM

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