Bruin Sports Capital Announces Three Executive Hires And New Office Location

NEW YORK, March 23, 2015 /PRNewswire/ -- Bruin Sports Capital, a privately held international sports, media, marketing and branded lifestyle company, announced today that Jeffrey Roth, Vincent Sarafa and Eva Hoffman will be joining the company. Roth will join as a Vice President and Principal, Sarafa will be an Associate. Hoffman will hold the role of Director of Corporate Development and Planning.

Prior to joining Bruin Sports Capital, Roth was a Vice President at Allen & Company, where he was responsible for advising media, entertainment, technology and sports clients on mergers and acquisitions, capital raises and general strategic initiatives. He worked with many clients ranging from start-ups to mega-cap public companies. At Bruin Sports Capital, Roth will be responsible for evaluating new investment opportunities, leading acquisition processes including structuring and negotiating terms, financial analysis, due diligence, coordination with third-party advisors and assisting portfolio companies with strategic and financial matters. Roth was integral to the process of identifying investment candidates and establishing the framework for Bruin Sports Capital, as well as responsible for aiding in a $250 million capital raise in just six months.

Former Deloitte Associate Sarafa was previously responsible for assisting clients with acquisitions, divestitures and consideration of other strategic options. Since joining Deloitte in 2011, Sarafa advised on a variety of transactions in the mining, industrials, paper and packaging and technology sectors. He has also advised clients on divestitures in North America, Europe, Asia and Africa and has advised on over 70 mergers and acquisitions transactions representing approximately $3 billion in transaction value through domestic and cross-border engagements.

Having previously worked for Pyne at NASCAR, Hoffman brings over 20 years of marketing experience to Bruin Sports Capital. At NASCAR and the NHL, Hoffman worked with Fortune 500 companies building their relationship with the property. Most recently, Hoffman was the marketing strategist for the Brooklyn Nets and Barclays Center, where CEO Brett Yormark recruited her for her expertise in developing business strategies. Hoffman was also part of the team responsible for the move and rebrand of the Nets and opening the state-of-the-art arena. Additionally, she developed, launched and managed the Brooklyn Nets rewards program. 

Bruin Sports Capital will open its new headquarters inside The Ritz Carlton Towers in White Plains, New York on June 15, 2015. The space is over 8,000 square feet and will accommodate up to 20 employees.

About Bruin Sports Capital
Bruin Sports Capital is a privately held international media, sports, marketing and branded lifestyle company. Bruin Sports Capital raised $250 million in equity capital, which provides for $500 million dollars in buying power to acquire, operate and build businesses in the respective segments. WPP, the world's largest communications services group, is leading Bruin Sports Capital's international syndicate of investors. George Pyne, an American business executive, founded Bruin Sports Capital in 2014. Pyne's twenty-five year record of accomplishments in building businesses and superior management teams led to the transformation of both NASCAR and IMG, creating billions of dollars in shareholder value for the respective companies. Bruin Sports Capital's investor base, along with Pyne's reputation, will allow access to the best deals, and will provide a long-term and flexible capital structure, operating expertise and a heightened speed of execution. Bruin Sports Capital's global access and wherewithal will position the company for unparalleled value creation opportunities.  

For more information, go to www.BruinSportsCapital.com.

RUBENSTEIN PUBLIC RELATIONS
CONTACT: MEGAN WILSON, 212.843.9335
[email protected]

SOURCE Bruin Sports Capital

Related Links

http://www.BruinSportsCapital.com