Brother™ to Commemorate 25th Anniversary of P-touch® Labelers

Celebration to include special promotions and a multi-platform advertising campaign,highlighted by testimonials from passionate P-touch users.

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Brother International Corporation

Nov 19, 2013, 08:00 ET

BRIDGEWATER, N.J., Nov. 19, 2013 /PRNewswire/ -- Brother International Corporation today announced plans for the year-long celebration of the 25^th anniversary of its iconic P-touch brand. In late 1988, Brother introduced the very first P-touch Labeler, the PT-6, to give businesses an affordable, easy-to-use tool for quickly producing professional-looking labels for organizing file folders, computer disks and other office materials. The PT-6 was an immediate success, resonating with customers, and helping to redefine the labeling market.

In time, P-touch labelers gained a foothold in the consumer market, fueled in no small part by the imagination and creativity of our customers. More and more people were embracing the convenience of creating unique, personalized labels for home projects, crafting, and to help organize their living space.

Over the past 25 years, the P-touch brand has expanded to include a full line of handheld, desktop, and PC-connectible label makers, as well as many sizes, styles and colors of labeling tapes, including the customer-favorite TZe series of durable laminated tapes. These days, it's not uncommon to see long-lasting TZe tapes in use at restaurants, retail storefronts and any number of other public places.

To celebrate a quarter century of empowering customers to get (and stay) organized, Brother plans to introduce special anniversary promotions through reseller partners. Additionally, a multi-platform advertising campaign is planned, kicking off in January 2014, with the "25 Days of P-touch Labeling" a series of daily stories showcasing the power of a P-touch Labeler in the hands of a dedicated user.

"Since the introduction of the first P-touch Labeler 25 years ago, the line has grown, gaining a multitude of fans in both the business and consumer markets," said Linda Sanford, Director of P-touch Product Marketing. "This anniversary is a perfect opportunity to engage our customers, celebrate the heritage of our brand and look ahead to an exciting future of providing innovative labeling solutions."

About Brother

Brother International Corporation is one of the premier providers of products for the home, home office and office. The U.S. corporate office in Bridgewater, N. J., was established on April 21, 1954 and currently markets many industrial products, home appliances and business products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan.

These products include an award-winning line of Multi-Function Center® machines and printers. Brother also provides the number-one line of facsimile machines in the U.S. and is the leader in electronic labeling, with its full line of P-touch Electronic Labeling Systems. For more information you can visit the website at www.brother.com.

Contact:
Georgina Turpin
MSLGROUP
646.500.7677
[email protected]

SOURCE Brother International Corporation