Brother International Corporation Introduces New Line Of Digital Color Printers With Laser-Quality Printing For Small And Home Offices

Next Generation of Digital Color Printers Bring Affordable, Feature-Rich Laser Printing Performance

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Aug 14, 2018, 09:00 ET

BRIDGEWATER, N.J., Aug. 14, 2018 /PRNewswire/ -- Brother International Corporation, the #1 brand in home and small office laser printers,¹ today announced its next generation of digital color printers. The lineup includes seven new models ranging from single-function printers to all-in-ones, and each comes with free Brother At Your Side customer support for the life of the product: MFC-L3710CW ($349*), MFC-L3750CDW ($399*), MFC-L3770CDW ($399*), HL-L3210CW ($199*), HL-L3230CDW ($249*), HL-L3270CDW ($249*) and HL-L3290CDW ($329*).

The flagship product in this line, the MFC-L3770CDW is full-function and loaded with features like an auto document feeder and multi-purpose tray, all for less than $400.* The new HL-L3270CDW printer is the successor to our current model, the HL-L3170CDW, which is the industry's current best-selling single-function printer in the color laser category in the United States.²

"We took one of the industry's leading lineups of digital color printers and made it even better by listening to our home office and small office customers and addressing more of their printing and imaging challenges," said Eric Dahl, director of B2C product marketing at Brother. "With this new lineup, customers can reliably and affordably add laser-quality sharp text and vivid color images to their important documents."

Brother's new line of digital color printers offers a wide range of features and functions, including faster print speeds, robust build improvements, and "touch to connect" printing with Near Field Communications (NFC)³ on select models. With the breadth of this lineup, including the three new all-in-one printers, users can select the model that delivers everything they need for their home and small office needs.

Combining simple-to-use business features with flexible paper handling and mobile printing options in a compact size lets small and home office users enjoy the benefits of outstanding color laser printer performance, maximizing what is often limited office space while meeting the needs of an on-the-go, often virtual workforce. For further convenience, the entire new fleet of digital color printers and all-in-ones are auto-fulfillment enabled, including options like Brother Refresh and Amazon Dash Replenishment, where replacement toners are automatically shipped before customers run out.

"Research has shown measurable results from printing business documents in color," Dahl said. "From increasing recall to emphasizing important messaging and information, color printing can be a dynamic tool for small businesses with employees on the go, and with the new lineup, we've made it easier and more affordable than ever before."

The new series is available today online and at select major retailers. For more information about the new lineup, please visit https://www.brother-usa.com/laser-print-quality

About Brother International Corporation

Brother is a leading provider of office equipment technology and document management solutions, including award-winning color and black and white multifunctional printers, scanners, label printers and device-based cloud and mobile technologies. The Brother P-touch line of features label and ribbon printers that feature laminated and specialty tapes along with printable ribbons. Brother printers are consistently recognized as the best in the industry and recently received PCMag's 2018 Readers' Choice and Business Choice awards. Brother International Corporation's At Your Side philosophy demonstrates a dedication to product quality, customer service and dynamic partnerships. Established in 1954 and headquartered in Bridgewater, N.J., Brother markets business, home office and industrial products, along with home appliances. For more information, visit www.brother-usa.com.

¹ Source: The NPD Group, Inc., Color & Mono Laser MFPs & Printers, eComm & Retail Sales between January 2017-May 2018.
²Source: The NPD Group, Inc., U.S. Retail Tracking Service, Laser SF Printers, Color Printing. Based on unit and dollar sales, January – June 2018.
³The mobile device must have NFC capability and run Android OS 4.4 or later.
*Estimated retail price.

Media contact:
Ally Norton
Manager, Brother International Corporation
[email protected]
(908) 252-3034

SOURCE Brother International Corporation