Brookstone® Partners with AQ Textiles and Design Weave on Brookstone Sleep Smart™ Bedding Collection
License agreements between the companies deliver technology-based bedding line
MERRIMACK, N.H., Sept 6, 2012 /PRNewswire/ -- Brookstone, the multichannel specialty retailer and product development company, with AQ Textiles and Design Weave, announced the Brookstone® Sleep Smart™ Bedding Collection. Using patented technology, the companies collaborated on design and development of the collection, featuring both bed linens and basic bedding products. The collection is designed to provide superior sleep through the use of permanent wrinkle resistant, anti-static, allergen reduction, and moisture management technologies.
The Brookstone Sleep Smart Collection's bed linens – sheets, pillowcases, duvet covers, comforters, pillow shams and blankets - are made with Intellatex™ patented technology from AQ Textiles. The use of advanced moisture control provides dry, cool comfort while the wrinkle resistance and anti-static qualities make for easy care. Leveraging science and technology, Intellatex creates a permanent infusion of a negative ionic field which bonds to the molecular structure of the cotton bedding, resulting in an allergy-reducing barrier. The features will not wear out or wash off.
The new collection's basic bedding developed with Design Weave - mattress pads and down/down alternative bed pillows, comforters, bed toppers and filled blankets – utilizes a patented technology that permanently incorporates active particles from nature, that have micro porous structures, into the fibers. This helps effectively manage the one ounce of moisture per hour your body generates overnight by accelerating evaporation and reducing dry times, and ultimately increasing the performance of your sleep system in both hot and cold environments. The ultra-fine weaving process also serves as an effective barrier against allergens.
"We sought to collaborate with partners who, together, could build on Brookstone's stellar reputation in innovation and product design to create a line of bed linens. This helps our customers get the best possible sleep," said Stephen Bebis, Brookstone President and CEO. "We're proud we could extend our technology expertise into bedding items and look forward to continually developing and improving products in home furnishings."
The bedding products will be available for review by department and specialty stores at the New York Home Textiles Market in September. The Brookstone Sleep Smart Collection will be available for purchase in select Brookstone stores, via Brookstone.com and other department and specialty stores in early 2013.
About AQ Textiles
AQ Textiles is an international marketing and manufacturing company in home textile bedding products with a commitment to quality, innovation and development of technologically advanced products. AQ Textiles believes in the strength of brands and developing quality products that support the brand image. AQ Textiles national and private label branded products are distributed through major well-recognized U.S. retailers.
About Design Weave
Design Weave designs, develops and produces innovative, luxurious bedding products. Whether it's keeping body temperature regulated throughout the night, or protection from harmful allergens, dust mites or even bed bugs, Design Weave is committed to solving any issues that prevent quality rest. As a global, vertical supplier, the company has gained a reputation for producing superior quality bed linens for the home and hospitality industry worldwide.
About Brookstone
Brookstone is a multichannel lifestyle specialty retailer and product development company. Brookstone operates approximately 300 stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. Brookstone operates a multifaceted direct marketing business that includes the Brookstone catalog and Brookstone.com. Brookstone has further expanded its reach through wholesale to select retailers and licensing new categories. Fans of Brookstone are encouraged to Like Brookstone on Facebook, follow on Twitter or pin on Pinterest.
SOURCE Brookstone
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