Brooklyn Bedding Launches Brooklyn Bowery Mattress Collection

Premium Details in an All-Foam Bed Take Sleep Essentials to a Whole New Level

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Jan 30, 2018, 09:00 ET

PHOENIX, Jan. 30, 2018 /PRNewswire/ -- Brooklyn Bedding, manufacturer and retailer of custom mattresses since 1995, announced today the launch of the all new Brooklyn Bowery, the essential all-foam bed for better sleep.

The all new, all-foam Brooklyn Bowery takes sleep essentials to a whole new level — going beyond just competitive pricing and the convenience of bed-in-a-box shipping. Proving that every layer matters, each component is thoughtfully engineered for enhanced comfort, cooling and support.

Developed with Brooklyn Bedding trademark craftsmanship, the Brooklyn Bowery features a high density base foam and gentle transitional layer, topped with an ultra deep layer of Energex^™—a patented, hyper-responsive foam offering exceptional contouring and comfort. A premium smooth top knit promotes better breathability, adding to the exceptional value of a mattress that remains modestly priced. Featuring three firmness levels, the Brooklyn Bowery will retail at an opening price point of just $449 for a twin size mattress.

"When we develop a mattress, we thoughtfully engineer every layer to serve a comfort, cooling and support purpose," said John Merwin, Owner and Chief Executive Officer at Brooklyn Bedding. "That may seem contrary to what customers hear in the market today but layers really do matter. Intermediate layers are needed to create varying firmness levels for all types of sleepers, and to create a gentler transition to the high density base foam needed for mattress durability. Paired with a high-end Energex^™top layer, the Brooklyn Bowery delivers an impressive number of quality features at an impressive price."

Earlier in the month, Brooklyn Bedding announced the launch of the Brooklyn Signature, upgrading its number one selling, all-foam bed to a hybrid that includes individually pocketed coils. The company sought to fill the all-foam category online with an introductory mattress, perfect for first-time buyers and families.

"We've been direct shipping bed-in-a-box mattresses for 10 years so we can always deliver convenience," said Merwin. "We've manufactured our own products since day one of Brooklyn Bedding so we can always control costs. My sole focus in engineering the Brooklyn Bowery was delivering the craftsmanship and advanced technology that differentiates us. I'm proud of the enhanced comfort we put into a mattress that's so competitively priced."

The Brooklyn Bowery will be immediately available nationwide at BrooklynBedding.com.

ABOUT BROOKLYN BEDDING
Brooklyn Bedding is an American made manufacturer of mattresses, differentiated by master craftsmanship, a wholly owned state-of-the art manufacturing facility and exceptional customer service. Family owned since 1995, the company originated with two brothers delivering mattress products direct to customers' homes. Known as the "mobile mattress guys," John and Rob Merwin evolved their business by learning every aspect of the mattress making process. They tenaciously used every material in their inventory to pass savings on to customers, purchasing high grade manufacturing equipment and pioneering bed-in-a-box online delivery in 2008.

Today, the company owns world class expertise in mattress engineering, achieved through meticulous attention to detail, cutting edge equipment and patented materials created with advanced technology. Brooklyn Bedding designs and creates its entire line of high quality bedding, on demand, in its manufacturing facility in Arizona. Remaining true to its roots, the company still goes the extra mile to ensure customer satisfaction, offering its expertly crafted mattresses, sheets and pillows at an affordable price with free online shipping, a generous 120-day trial period, and a 10-year hassle free warranty period on mattresses.

SOURCE Brooklyn Bedding