Brookdale's Focus During National Alzheimer's Disease Awareness Month Goes Far Beyond Fundraising

BRENTWOOD, Tenn., Nov. 1, 2013 /PRNewswire/ -- November is National Alzheimer's Disease Awareness Month, a time to focus on finding ways to prevent the disease and enrich the lives of millions of Americans who live with, or care for, someone with Alzheimer's. Brookdale, a leading provider of senior living solutions throughout the United States, has a long-standing commitment to support research to reduce the impact of Alzheimer's, which is the sixth leading cause of death in the United States.  During November, Brookdale will offer opportunities for the public and health care professionals to learn more about Alzheimer's and related dementias. 

View additional details at: http://www.multivu.com/players/English/64011-brookdale-senior-living-alzheimer-awareness/

(Photo: http://photos.prnewswire.com/prnh/20131101/MM04884)

"Throughout the year, Brookdale associates, residents and their families participate in fundraising efforts to support the Alzheimer's Association Walk to End Alzheimer's^®. The funds raised help to further the mission of the organization to eliminate Alzheimer's by advancing research, and to enhance care and support for those affected by this devastating disease," said Sara Terry, vice president of Customer Experience for Brookdale and Brookdale's Platinum National Team Coordinator for the Alzheimer's Association. "We value the efforts of our associates, so many of whom see their work as more than a job; they see it as a passion."

"In recognition of Alzheimer's Awareness Month, we are sharing a wide range of resources and information that we hope will make a difference for those living with the disease," said Terry.  Activities include free interactive webinars hosted by Brookdale's dementia care experts, an Alzheimer's advice column, blogs, videos, and a downloadable Alzheimer's fact sheet.  The information is designed to help those who have a loved one living with Alzheimer's disease or a related dementia learn more about the disease and provides helpful techniques for caregiving.

Activities and information include:

1. Interactive Webinars - Click to register
   November 1, 7 and 14 @ 2:00 p.m. Central Time
   The Basics of Alzheimer's Disease and Related Dementias, Part I, II and III
2. Alzheimer's Advice Column: Ask Clare The Basics of Alzheimer's Disease and Related Dementias, Part I, II and III
   Visit Ask Clare to send us your questions and read answers to other questions
3. Alzheimer's Disease 2013 Facts & Figures
4. Blogs about Alzheimer's Disease
   Visit Optimum Life Blog
5. CEU Webinars for Nurses and Social Workers:
   November 19 & 20 – Accredited Brookdale associates present training for health care professionals. Contact your local Brookdale sales professional to register for the CE program. (Not available at all locations)    

Nationally, Brookdale is a leading provider of Alzheimer's and dementia care. Clare Bridge is Brookdale's signature Alzheimer's and dementia care solution and uses a person-centered care philosophy as its foundation.  The company's commitment to Alzheimer's and dementia care is underscored by the Clare Bridge promise that each resident will achieve "Daily Moments of Success^®."  Each Clare Bridge community provides a secure and safe environment, and ensures the residents feel a sense of belonging and purpose.  Clare Bridge offers a daily, gently structured program designed to maintain the resident's abilities and encourage the use of his or her remaining skills to create opportunities for Daily Moments of Success.   

As a Platinum National Team supporting the Alzheimer's Association Walk to End Alzheimer's Program, Brookdale's associates, residents and their families raise hundreds of thousands of dollars each year for this cause. To date in 2013 they have raised $635,997.

For more information about the Alzheimer's Association, visit www.alz.org.  For more information about Brookdale, visit www.brookdale.com

Brookdale Senior Living Inc. is a leading owner and operator of senior living communities throughout the United States.  The Company is committed to providing senior living solutions within properties that are designed, purpose-built and operated to provide the highest-quality service, care and living accommodations for residents.  Currently Brookdale operates independent living, assisted living, and dementia-care communities and continuing care retirement centers, with 651 communities in 36 states and the ability to serve approximately 67,000 residents.  Through its Innovative Senior Care program, the Company also offers a range of outpatient therapy, home health, personalized living and hospice services.

Contact: Julie Davis, Sr. Director of Corporate Communications, 615.564.8225, [email protected]

SOURCE Brookdale

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