Broadcom Accelerates the Emerging Market Transformation to HDTV

IRVINE, Calif., May 19, 2011 /PRNewswire/ -- As the momentum to deploy HDTV programming intensifies throughout the world, Broadcom Corporation (Nasdaq: BRCM), a global innovation leader in semiconductors for wired and wireless communications, today announced its next-generation 40nm high definition (HD) satellite set-top box (STB) system-on-a-chip (SoC) solution.  

Broadcom's new technology enables low cost HDTV and interactive services to emerging markets such as BRICA (Brazil, Russia, India, China, Africa). The new Broadcom® BCM7358 HD satellite STB SoC reduces design complexity, size and overall system cost to accelerate deployment of HD satellite STBs throughout the BRICA markets.  

Key Facts:

• Emerging BRICA markets are all transitioning to HD broadcasting driven by operators that include Sky Brazil (offers 25 HD channels), Russia's NTV Plus (offers 8 HD channels) and Dish TV India (offers 35 HD channels).  The percentage of satellite STBs shipping that support HD in Brazil, Russia and India will grow from 13 percent in 2010 to 57 percent in 2016, according to ABI Research.
• Broadcom's new BCM7358 single-channel 1080p HD advanced video coding (AVC) satellite receiver chip features a high performance CPU and graphics engine, DLNA® (Digital Living Network Alliance) connectivity support and advanced security functionality.  
• The BCM7358 is now sampling to set-top box manufacturers.

Quotes:

Sam Rosen, Senior Analyst, ABI Research

"Reducing hardware and subscription costs coupled with higher penetration of HDTVs will give mainstream customers in emerging markets more access to HD services."

Nicholas Dunn, Vice President of Marketing, Broadcom's DBS Set-Top Box line of business:

"Broadcom's new set-top box technology delivers the ability to upgrade subscribers from SD to HD at minimal cost, transforming the satellite pay TV market in emerging countries."

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About Broadcom

Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments. With the industry's broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®. For more information, go to www.broadcom.com.

Broadcom®, the pulse logo, Connecting everything®, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU.  Any other trademarks or trade names mentioned are the property of their respective owners.

SOURCE Broadcom Corporation; BRCM Broadband

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