Broadcast International Releases New Software Platform for Managed Media Services Solution

SALT LAKE CITY, Nov. 1, 2011 /PRNewswire/ -- Broadcast International (BCST.OB) announced today the general availability of the newest release of its Managed Media Services Platform, version 2.5.  (MMS 2.5).  It is being released in conjunction with the rollout of a new customer, a top 50 financial services institution which will be deploying the industry's most advanced digital marketing and merchandising network.

Empowered by this new release, the new customer will eliminate over 90% of their print-based marketing materials and migrate their static outdated marketing materials to an, interactive, personalized, and relevant customer experience based on intuitive rich media and video content.  They, and Broadcast International's many other customers, can now extend customer interaction to more touch points like mobile devices, in-store kiosks, tablets, and other displays; all of which are broadcasting a unified message and campaign.

In addition to improvements in digital signage features, new innovations in MMS 2.5 include:

• Dynamic, personalized interaction with smart devices including tablets, smart phones, and touch screens.
• Revolving Digital Posters
• Local content and ad insertion
• Managed music services and playlists

"We have had a tremendous response to this new release by new customers as well as our existing base; especially those in retail banking," said Rod Tiede, CEO, Broadcast International. "This new platform will virtually eliminate outdated print materials, dramatically reducing liabilities and the expense associated with outdated campaigns and printed materials."

Broadcast International manages some of the largest enterprise media networks in the industry and continues to deliver dramatic economic returns for its customers by managing real-time customer campaigns which increase revenue, improve customer retention, and lowering the costs of customer acquisition.  

About Broadcast International

Broadcast International is a leading provider of video-powered broadcast solutions, including IP, and digital satellite, Internet streaming and other types of wired/wireless network distribution. BI's patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/ performance benefits for existing applications such as HD video.  

Broadcast International is a public company (OTC Bulletin Board:BCST.ob - News) headquartered in Salt Lake City, UT.  For more information, visit: www.brin.com and www.codecsys.com.  

Forward-Looking Statements

All statements in this news release that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). While management has based any forward-looking statements contained herein on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, many of which are outside of our control, that could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not necessarily limited to, those set forth under the caption "Additional Factors That May Affect Our Business" in the Company's most recent Form 10-K and 10-Q filings, and amendments thereto. In addition, we operate in a highly competitive and rapidly changing environment, and new risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise any forward-looking statement.

SOURCE Broadcast International