Broadcast International Deploys "First-of-its-Kind" Digital Signage Solution

LAS VEGAS, March 7, 2012 /PRNewswire/ -- Broadcast International (BCST.OB) announced today the deployment of a "first-of-its-kind" digital signage network by Zions Bank.  The network -- driven by an enhanced version of the Company's MMS (Managed Media Service 2.5) Platform -- replaces virtually 90% of the institution's printed marketing collateral with a digital solution consisting of digital signage and posters, tablets, and music with messaging.  The network also has the ability to deliver training and internal communications via live video and video-on-demand to associates.  The announcement was made public on the opening day of the Digital Signage Expo (DSE) where MMS 2.5 is being demonstrated in Broadcast International's Booth 829.

"Zions wanted to enrich their customers' experience beyond the typical passive screens located behind the teller," said Rod Tiede, President and CEO.  "Together we designed a digital marketing and merchandising network that attracts the customer the moment they enter the bank via brilliant digital posters featuring mobile interactivity.  We keep the customer engaged with well-placed tablets designed to attract, and offer a personal navigation experience, and large screens focused on branding and the community.  Branch Managers or other authorized personnel even have the capability to add content to the playlist by leveraging our local insertion feature. Overhead music, as well as strategic branding and marketing announcements are used to provide a privacy curtain and improve both customer and associate satisfaction."

Marilyn Taylor, Vice President of Marketing, commented that "This network has allowed us to achieve all of our objectives including cost reductions associated with marketing collateral print and distribution, improved awareness and recall, and increased customer and employee satisfaction."

This entire solution, consisting of software, equipment, screens, network, management, installation, analytics, and field services, is provided as a turn-key managed service with a single point of contact to facilitate ease-of-operations and reduce costs.

About Broadcast International

Broadcast International is a leading provider of managed media services, including digital signage, live and on demand video, and streaming.

BI's patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/performance benefits for existing applications such as HD video.

Broadcast International is a public company (OTC Bulletin Board: BCST.ob - News) headquartered in Salt Lake City, UT.  For more information, visit: www.brin.com and www.codecsys.com.  

Forward-Looking Statements

All statements in this news release that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). While management has based any forward-looking statements contained herein on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, many of which are outside of our control, that could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not necessarily limited to, those set forth under the caption "Additional Factors That May Affect Our Business" in the Company's most recent Form 10-K and 10-Q filings, and amendments thereto. In addition, we operate in a highly competitive and rapidly changing environment, and new risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise any forward-looking statement.

SOURCE Broadcast International