Bro Hof Slott Golf Club in Sweden Selects GameBook as its Live Scoring Solution

STOCKHOLM, February 16, 2012 /PRNewswire/ --

CMD Golf AB and GameBook today announced that Bro Hof Slott Golf Club selected GameBook to provide live scoring for Bro Hof Slott's corporate and member golf events in 2012. After testing GameBook live scoring in 2011, we could see clearly how much our guests appreciated the system and that it elevated the guests' experience of our events, while also streamlining our own operations, says Bro Hof Slott GC Managing Director Johan Hagenfeldt. Now it's time to take a step further and adopt the GameBook scoring solution for our corporate and member events.

GameBook provided live scoring at European Tour's Nordea Masters Pro-am at Bro Hof last year, and has made live scoring and leaderboards possible at hundreds of events in Europe and the USA, including at PGA Tour's HP Byron Nelson Championship Pro-am last year. Golf legends Arnold Palmer and Jack Nicklaus have used GameBook Live Scoring at their own events, The Kingdom Cup in 2011 and 2012 (Palmer) and Apparel Invitational in 2011 (Nicklaus).

GameBook is extremely proud to provide its live scoring solution to Bro Hof Slott, the most prestigious and respected golf club in Sweden, says Martin Dahlström, the Managing Director of CMD Golf AB, GameBook's representative in Stockholm, Sweden. We're excited to make the already impressive experience at Bro Hof even more impressive with GameBook live scoring, says Kalle Väinölä, GameBook CEO, co-founder and PGA pro.

The GameBook Scoring Service consists of intuitive and easy-to-use hand-held GameBook devices that provide real-time scoring and live leaderboards for every group playing in a golf event, allowing the players to follow the entire event unfold around them. Each team knows hole-by-hole where they stand in the event. Each game comes with a live leaderboard link that a golf club can share on its TV screen, web site or favorite social media page, allowing friends, family and fans of the players to also follow the event live. The golf club can create the event with GameBook's online service and the event results are calculated automatically, thereby streamlining the club's event management.

GameBook was founded by two PGA professionals to make golf more relevant, fun and welcoming to all with the aid of today's technology, while at the same time respecting the traditions of golf. British Open champion Stewart Cink and European Tour player Mikko Ilonen have also contributed to the making of GameBook. Swedish three-time European Tour winner Johan Edfors has also endorsed GameBook.

About CMD Golf AB

CMD Golf AB is the Authorized GameBook Distributor in Sweden, Denmark and Norway. The company is owned and run by Martin Dahlström who for more than 10 years worked for Swedish Golf Tour, subsidiary of the Swedish Golf Federation and Swedish PGA, organizing professional golf tournaments currently under the name of Nordea Tour. http://www.gamebook.se and http://www.cmdgolfab.se

About GameBook

GameBook offers real-time scoring and live leaderboards for all types of golf events. The GameBook product family consists of the GameBook Scoring Service, consisting of an online event management system and intuitive and easy-to-use hand held devices licensed to golf facilities and golf tournament organizers; and the free GameBook iPhone App, available from the iTunes App Store. GameBook just introduced the ability to share a live leaderboard link for any game played with the app for the team or league to share with their friends, family and fans at their favorite social media site or on a web page. An Android version of the smartphone application is being developed. GameBook is a registered trademark of GameBook. http://www.golfgamebook.com.

About Bro HofSlott Golf Club

Bro Hof Slott GC is Sweden's most prestigious golf club. Its Stadium Course, host to Nordea Masters, ranked #1 by Golf Digest and Svensk Golf in Sweden since opening in September 2007 and also ranks as one of the best courses in Europe. The second course, the Castle Course (also design by Robert Trent Jones Jr), opened in July 2010. http://www.brohofslott.se

For more information, please contact:

Martin Dahlström, Managing Director, CMD GolfAB,
Authorized Distributor of GameBook in Sweden, Denmark and Norway
Phone: +46(0)70-6462140
[email protected]
http://www.gamebook.se
http://www.cmdgolfab.se

Kalle Vainola, co-founder and CEO, GameBook Oy
Phone: +358-400-955-955
[email protected]
http://www.golfgamebook.com/for-clubs

SOURCE GameBook Oy