Britt Adds Colombian Coffee to Their Family of Gourmet Beans

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Nov 12, 2013, 05:47 ET

MIAMI, Nov. 12, 2013 /PRNewswire/ -- Britt, known for their gourmet coffee shipped directly from the source of origin, announces the launch of their Colombian coffee line. For over 28 years, the Company has been a leader in revolutionizing the coffee industry as the first to roast export-grade coffee in the country where the bean is grown, to be sold directly to the end consumer, while promoting environmental sustainability practices and a fair pricing philosophy for farmers.

In Colombia, coffee is a rich, cultural tradition dating back to the 18^th century. Britt is thrilled to introduce this celebrated coffee and its cultural ties to their customers. Pablo Vargas, Britt's CEO said, "We toured all relevant coffee lands in Colombia, and selected seven different regions, and the first one we are introducing, due to its character, is Narino. We are also showcasing our light and dark house blends, representative of the highest Colombian quality coffee."

The Colombian line will feature light and dark roast blends, and a single-origin coffee from the Narino region. The Light Roast is a full-bodied, well-balanced coffee with a subtle citrus aroma and soft, yet intense flavor. The Dark Roast is a deep, complex blend. Its beans are meticulously roasted to bring their natural oils to the surface, creating an exceptional flavor that is smooth and creamy with a robust body. Both blends are crafted from the finest growing regions in Colombia. Narino Volcano is a medium-bodied, mildly intense coffee with sweet notes and a pronounced aroma stemming from the healthy, fertile-rich soil from the volcanoes in the region. Meticulous attention and care is paid to the entire harvesting process of this highly flavorful coffee, from hand picking the ripest beans to drying them in the tropical sun.

The new line will offer the same exceptional quality as their Costa Rican and Peruvian lines, backed by Cafe Britt's commitment to sustainability and fair pricing policy. These three, sought-after coffees has been released in a limited edition batch. Members of Cafe Britt's VIP Coffee Lover's club had the first, sneak preview opportunity to order this coffee. The coffee is now available online at www.cafebritt.com. Each bag of coffee offers premium experience for the reasonable price of $9.95 per bag.

Britt Roasts in the Country of Origin

Britt roasts coffee in the country where the coffee beans are grown. This further supports that country's economy and ensures products are at the peak of freshness. Cafe Britt master roasters are highly trained experts. Each type of bean is roasted to perfection in small batches to bring out its unique flavor and then packaged and shipped directly to the customer from the source of origin. With the introduction of their new Colombian coffee, Cafe Britt is once again shepherding the finest coffee from the plantation to the customer's cup.

About the Company:

Britt is a multi-local Company that grows and roasts their coffee to perfection, in a sustainable and responsible way, buying directly from the growers and skipping the middlemen. They manufacture gourmet coffees, chocolates and specialty items, operate about 100 stores at airports, hotels and other retail outlets in ten countries, primarily in Latin America, and their online sales via www.cafebritt.com have reached most of the world. Britt sources the finest Arabica beans in Costa Rica, Colombia, Peru and Mexico. The Company remains committed to environmental sustainability and to its fair pricing policy.

www.cafebritt.com

SOURCE Britt