Britney Spears Uncensored with New Fragrance for All

BRITNEY SPEARS™ PREROGATIVE launching July 2018

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Jul 17, 2018, 10:07 ET

NEW YORK, July 17, 2018 /PRNewswire/ -- Global pop icon and award-winning entertainer Britney Spears, along with leading global beauty company Revlon, announce the launch of BRITNEY SPEARS™ PREROGATIVE. A fragrance with no boundaries, BRITNEY SPEARS™ PREROGATIVE is an olfactive statement of authenticity and individuality, designed to embolden anyone who wears it to be whoever they want to be.

"Prerogative is all about empowerment and confidence—we all deserve to feel free and fierce," said Britney Spears.

Offering a voyeuristic peak into Britney's world, Prerogative comes to life through a series of provocative personas, each of which is a tribute to her multifaceted career and fearless, unapologetic attitude. Revealing exciting new images of Britney over the next several months, the Prerogative campaign gives fans unprecedented access to different sides of this ever-evolving performer, while highlighting her strong, romantic, and fun-loving nature. Follow #MyPrerogative and @BritneySpears for the newest from @BritneySpearsFragrances.

"The Britney Spears fragrance portfolio evolves with each new scent. With this campaign, we showcase the confidence, versatility and individuality that Britney has demonstrated throughout her career," said Ron Rolleston, EVP Global Fragrance Marketing, at Revlon. "From design to scent to campaign concept, Prerogative is all about pushing boundaries."

BRITNEY SPEARS^™ PREROGATIVE is a seductive Oriental Woody Amber scent with an irresistible gourmand twist. Contemporary, exotic notes like Latex Petals and Red Calla Lily weave the refreshing, fruit-forward top notes and warm, woody base notes into a seamless, gender-neutral composition. With a provocative edginess that is true to Britney's aesthetic sensibility, the bottle is a hybrid shape composed of sharp edges and soft, rounded corners that reflects the contrasting sensibilities Prerogative represents and gives a nod to the iconic fantasy silhouette.

BRITNEY SPEARS™ PREROGATIVE will be available at Walmart in-stores and online nationwide starting July 2018 and starting August 2018 at Kohl's/kohls.com.

ABOUT BRITNEY SPEARS

Multi-platinum, Grammy Award-winning pop icon Britney Spears is one of the most successful and celebrated entertainers in pop history with nearly 150 million records sold worldwide. In the U.S. alone, she has sold more than 70 million albums, singles and songs, according to Nielsen Music. Born in Mississippi and raised in Louisiana, Spears became a household name as a teenager when she released her first single "…Baby One More Time," a Billboard Hot 100 No. 1 smash and international hit that broke sales records with more than 20 million copies sold worldwide and is currently 14x Platinum in the U.S.

Her musical career boasts countless awards and accolades, including seven Billboard Music Awards and Billboard's Millennium Award, which recognizes outstanding career achievements and influence in the music industry as well as an American Music Award and the 2011 MTV Video Vanguard Award. So far, Spears has earned a total of six No.1-debuting albums on the Billboard 200 chart and 34 top 40 hit singles on the Billboard Hot 100 — four of which went to No. 1. Spears has been nominated for seven Grammy Awards and won for Best Dance Recording in 2005.

Not only has Britney's music touched the lives of millions, but she has also used her global platform and voice to support the LGBTQ community, from the Dream Act to anti-transgender bills in Texas. As a longtime ally of the community, she most recently received GLAAD's 2018 Vanguard Award, which is presented to media professionals who have made a significant difference in promoting equality and acceptance of LGBTQ people.

After her cutting-edge Las Vegas residency at Planet Hollywood Resort & Casino, "Britney: Piece of Me," ended in December 2017, Spears took her show on the road with a "Piece of Me" global tour in the summer 2018. Britney has been creating fragrances for over ten years, and currently has 23 fragrances available in over 85 countries around the world.

SOURCE Revlon