Bring Charlie Brown, Snoopy & the Gang Home with Sakar's New Line of Peanuts Electronics & Accessories

DALLAS, Oct. 7, 2014 /PRNewswire/ -- FALL TOY PREVIEW – Just ahead of their first-ever 3D animated feature film, Charlie Brown, Snoopy, Woodstock and the entire Peanuts gang will debut this spring on a new line of mobile, audio, electronic and musical products by audio and electronics leader Sakar International. Sakar announced the new brand license and product line featuring some of the world's most beloved characters at the 2014 Toy Industry Association's Fall Toy Preview going on now through October 9 at the Dallas Market Center/World Trade Center.

The iconic Peanuts brand boasts 99 percent consumer awareness, with billions of global fans and a long-running comic strip read by some 45 million people each day. The perennial-favorite Peanuts television specials snag the #1 spot in primetime each holiday season, and more than 50,000 new Facebook fans each week have made Peanuts the #1 most talked-about character on Facebook. Ad Age even cited the comic characters as the most-shared branded Instagram video of 2013. "Peanuts the Movie," an all-new 3D CGI feature film, is set to debut in November 2015 in more than 100 global markets.

"The Peanuts brand and its iconic characters are global sensations with massive consumer appeal that spans every age group, from kids, teens and tweens to Gen Y Millennials and even older adults," said Liza Abrams, VP of licensing with Sakar. "It's a part of American history, and we're very pleased to offer this new line of electronics and accessories that Peanuts fans of all ages will love."

The new Peanuts lineup includes:

• Personality Packs for the Vivitar Camelio customizable tablet, including a Peanuts-themed bumper case, wallpapers, widgets and photo editing software.
• Smartphone and tablet cases, chargers, power banks and styluses, plus USB flash drives
• Audio products, including Bluetooth wireless and corded speakers, headphones and earbuds.
• Consumer electronics, such as boomboxes, CD players, alarm/clock radios, digital and video cameras.
• Flashlights, walkie-talkies, text messengers, a password journal, karaoke machines and other youth electronics.
• A wide range of musical instruments, such as acoustic and electric guitars, plus keyboards and a mini-piano (just like Schroeder), as well as drums, tambourines, a recorder, and even musical kits including a selection of multiple instruments.

The products are expected to hit store shelves this spring. To learn more about the complete line of Peanuts electronics, audio accessories and musical products by Sakar, visit Booth 12-1400 on Level 12 during the 2014 Fall Toy Preview or visit www.sakar.com.

About Sakar International
Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over forty major entertainment brands and has maintained a diverse portfolio of product offerings, including: digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories.

Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of tablets, cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Hong Kong and China.

About Peanuts
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family.

SOURCE Sakar International, Inc.

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