Brilig Announces Formation of Executive Advisory Board

NEW YORK, May 6 /PRNewswire/ -- Brilig, the first open digital audience commerce platform for online advertising targeting today announced the formation of its Executive Advisory Board. This comes as the company prepares for the launch of the Brilig system in May 2010. The board is composed of leading executives and thought leaders from the digital media community, including:

• Tarik Sedky, Chief Digital Officer, Young & Rubicam
• Vincent D'Agostino, Co-founder, Webloyalty.com
• John Greco, Co-founder of Greco Associates and former President and CEO of the DMA.
• Vincent Grosso, Former CEO, Into Networks
• Ram Rao, Founder and Senior Vice President, QualityHealth.com
• Aditya Saharia, Professor of Information Systems, Fordham University

"We're extremely gratified that these leaders in the digital media and publishing community have elected to join our Executive Advisory Board," said Paul Cimino, Chief Executive Officer of Brilig. "The Brilig platform will be a game changer for digital advertising targeting. Our platform and cooperative approach will allow ad buyers to find their consumers with a new level of accuracy and relevance. Once our system is launched in May, websites and audience sellers will be able to earn significant revenue from listing their available segments. Ad buyers will be able to find audience data, derive new segments and acquire them in a frictionless marketplace based on the best practices of the financial exchanges."

"What Brilig is delivering will be totally new in the market," said Tarik Sedky, Chairman of the Brilig Executive Advisory Board and Chief Digital Officer of Young and Rubicam. "Advertisers have had to settle for imprecise targeting based on a relatively few number of data sources, none of which are easily joined or combined. The Brilig system is open to all sellers and buyers and will revolutionize how advertising is targeted."

For more information on the Brilig system, visit our website at www.brilig.com.

About Brilig

Founded by Christopher Keith, former Chief Technology Officer of the New York Stock Exchange, Brilig provides an open, transparent and structured marketplace for the listing, combination, analysis and buying or selling of audience data for online advertising targeting. Data sellers gain the ability to sell their data alone or in combination with other data sources to create unique, previously unavailable segments. Data buyers gain access to a vast library of data sources to better target their online advertising. Segment makers can either distribute their existing segments or create new ones from the available data sets. For further information, please visit our website at www.brilig.com.

SOURCE Brilig

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