BrightEdge Share12: Largest Enterprise SEO Event Convenes in San Francisco

Industry Event focuses on A New Direction in Search

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Sep 14, 2012, 06:00 ET

SAN FRANCISCO, Sept. 14, 2012 /PRNewswire/ -- BrightEdge, the global leader in Enterprise SEO, hosted the second annual industry event for search and digital marketers, Share12, in San Francisco.. The event brought together the leaders in digital marketing and search for a discussion on the new direction in search, the inflection of where paid, organic and social channels continue to convene and how to drive more ROI for brands.

Leading experts from brands such as Adobe, Gap, Macy's, 3M, Microsoft, Guardian, Marriott, PriceGrabber, Quora, RocketLawyer, Rosetta and Majestic SEO filled the stage with insights and best practices.

The event, which was oversubscribed, attracted more than 300 executives representing brands such as American Express, Citrix, Adobe, Facebook, Paypal, NetFlix, Williams Sonoma, Tiny Prints, Skype and Salesforce.

Digital marketing leaders signed up to sponsor the event, including Adobe, Kenshoo, Marin and Resolution Media.

Brands converged and discussed their biggest challenges. Whether it is managing the more than 500 changes that Google and Bing make every year, and leveraging the massive evolution of social channels or making the connection between content and keyword management."SEO is a proven channel to drive traffic and conversions, and CMOs are paying attention," said Jim Yu, CEO of BrightEdge. "The brands at Share12 know that providing actionable insights across sites, search and social is the future."

"Share12 is about learning where the market is heading," said Kevin Hill of Guardian Health Care. "BrightEdge has been incredibly valuable both from a time perspective and an analytics perspective."

Share12 comes on the heels of a tremendous year of growth for BrightEdge. The company's revenues have increased 300 percent Year-over-Year (YoY), from end of Q2 2011 to end of Q2 2012. The company also announced that they now support more than 3,200 brands around the globe on the company's S3 platform making it the most utilized enterprise standard for search engine optimization technology. Leading brands rely on BrightEdge S3 for its patented SEO share-of-voice competitive tracking, support for Google Search+ Your World and unique social SEO capabilities for its customers.

Clients have been forthcoming with their support and acknowledgement of BrightEdge http://www.brightedge.com/customer-case-studies with enterprise clients such as Andrew Taylor, at Citrix commenting, "BrightEdge has the technology and the day-to-day people that stand behind the technology and work with you to strategize your goals."

BrightEdge serves as both a partner of Facebook, Twitter and Adobe as well as the preferred supplier as these leaders in digital have selected BrightEdge to manage their organic search globally. BrightEdge and Twitter case studies highlighting the benefits of managing search and social channels together are hosted on Twitter's web site: https://dev.twitter.com/case-studies/tiny-prints-sees-47-increase-search-rankings-using-twitter-and-bright-edge

BrightEdge and Adobe case studies highlighting the benefits of managing paid and organic search together can be found here: http://www.brightedge.com/PPC-SEO.

BrightEdge is based in San Mateo, CA and is privately held with financing from Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. For more information, please visit www .brightedge .com, friend us on Facebook at www .facebook .com /seoplatform or follow us on Twitter at www .twitter .com /brightedge.