BrightEdge Releases Local Search Whitepaper

BrightEdge Estimates Local SEO Could Boost Search Performance by 30%

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Aug 14, 2012, 10:10 ET

SAN MATEO, Calif., Aug. 14, 2012 /PRNewswire/ -- BrightEdge, the global leader in enterprise SEO, today released a whitepaper on best practices for optimizing for local search.

Local search is big and going global. Local and mobile advertising is projected to reach $24 Billion in 2016. The advent of Google+ and recent changes in how local search results are delivered mark an important shift causing digital marketers to focus more on local and mobile search as adoption rates for mobile devices continue to surge. BrightEdge research now suggests that optimizing for local search could boost organic search traffic by as much as 30%.

A recent study by BrightEdge showed a high variation in search results across key verticals in 5 major US cities – Los Angeles, New York, San Francisco, Houston and Chicago – ranging from 22% to 63%.

BrightEdge's Local Search Management capability, which was utilized for the whitepaper, allows search professionals to better optimize their content for geographic locations to achieve greater impact. Yelp has been using BrightEdge's Local Search Management product to better understand how their pages rank in organic search.

"Increasingly we are hearing that our customers need more robust and scalable local search insights," said Jim Yu, CEO of BrightEdge. "We are thrilled to be able to work with Yelp, a leader in local services for both consumers and business, to provide insights about best practices for local search."

To download a copy of the whitepaper and learn more about local search management, please visit: http://www.brightedge.com/local-seo-yelp

About BrightEdge
BrightEdge is the global leader in enterprise SEO, helping more than 2,000 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in San Mateo, CA with offices in New York City and London.

For more information about BrightEdge, please visit www.brightedge.com, friend us on Facebook at www.facebook.com/seoplatform or follow us on Twitter at www.twitter.com/brightedge.

SOURCE BrightEdge