Bright Starts™ Launches New Products and Styles

NEW YORK, Sept. 30 /PRNewswire/ -- Bright Starts, the award-winning infant brand heralded for its innovation, reliability and aesthetics, introduced new additions and styles with a media event yesterday evening at The 24th Street Loft in New York City. On hand to help launch the products was special celebrity guest Bethenny Frankel.

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"We're so pleased to have Bethenny help launch our InGenuity products and newest pattern collections," said Bright Starts President & CEO Ryan Gunnigle. "As a busy working mom, Bethenny embodies of the type of parent for whom we've created these introductions. The products combine on-trend styling that fits seamlessly into one's home with innovative features that help make life simpler."

At last night's event, six elegant styles—including the Cotton Tale and Snuggle Duckling designs—and groundbreaking technology debuted to a packed house that included influential members of the media ranging from American Baby and People magazines to The View and The Martha Stewart Show. Guests checked out the Perfect Place High Chair™, which boasts a Swivel Away Tray™, a dishwasher safe EasyClean™ insert, a three-position reclining seat and an adjustable foot rest. Attendees were also wowed by the innovative HybriDrive™ technology in the bouncers and swings, which conserves energy and significantly extends battery life.

"I feel so lucky to have a happy home—but it's definitely a hectic happy home. So, a lot of my life is about innovation," Frankel said. "I'm constantly looking for those simple ways we can all streamline our lives, which is exactly what Bright Starts does, too. They've solved so many issues with baby gear—I look at these products and think, 'Yes! That makes so much sense.'"

Because Bright Starts aims to make like easier for all moms, the brand is donating a baby gear product for every guest who attended the event to Baby Buggy, a non-profit organization dedicated to providing New York City's families in need with essential equipment, clothing, and products for their infants and young children. On Bethenny's behalf, Bright Starts also donated $5,000 to Save the Children, a non-profit organization dedicated to creating lasting change for disadvantaged children both in the United States and around the world.

Bright Starts' new products:

• NEW InGenuity™ Perfect Place High Chair™ in Briarcliff and Bella Vista Dark
• InGenuity™ Automatic Bouncer™ in Briarcliff
• InGenuity™ SleepEasy Playard™ in Briarcliff
• InGenuity™ Cradle & Sway Swing™ in Briarcliff
• InGenuity™ Smart & Quiet Swing™ in Kashmir
• Cotton Tale Collection
• Snuggle Duckling design

Prices range from $29.99 SRP to $129.99 SRP and are selectively available at Buy Buy Baby, Target, Target.com, Wal-Mart and Toys R Us Canada. For a complete list of products and retailers, visit www.brightstarts.com.

About Bright Starts™

Bright Starts™ is an innovating brand of juvenile products that provides parents with smart, fresh solutions.  With a growing portfolio of over 100 innovative activity centers, play gyms, bouncers, swings, playards, and toys; Bright Starts' large selection of progressive products inspire confidence and engage curiosity.  Backed by awards from numerous leading industry and consumer organizations, Bright Starts™ is a trusted name for cleverly-designed, quality products for young children.

Headquartered in Atlanta, Georgia, Bright Starts is the flag ship brand for Kids II, Inc., manufacturer, designer and marketer of toys and baby gear.  Visit www.brightstarts.com

About Kids II, Inc.

One of the world's fastest growing infant products companies, Kids II has been reinventing baby toys and gear for 40 years and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name. Kids II also holds the license to design and manufacture products for Baby Einstein™. The company's award-winning products have revolutionized the industry time and time again.  

SOURCE Bright Starts