Briggs & Stratton Corporation Introduces Lithium-Ion Electric Starting Technology To Gas-Powered Engines

INSTART® IS THE EASIEST STARTING ENGINE FROM THIS GLOBAL ENGINE MANUFACTURER

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Feb 25, 2015, 01:05 ET

MILWAUKEE, Feb. 25, 2015 /PRNewswire/ -- Year after year, consumer research by Briggs & Stratton Corporation (NYSE:BGG) shows that easy starting is at the top of the wish-list when it comes to lawn mowers. That's why the company's engine experts combined the reliable power of lithium-ion battery technology with its gasoline powered engines to offer InStart^®, the easiest electric starting engine ever.

Available now, exclusively on Cub Cadet lawn mowers at Cub Cadet independent dealers and Costco Wholesale, InStart® lithium-ion starting technology, combined with Briggs & Stratton's ReadyStart^® Starting System, requires no priming, no choking and no rope to pull. InStart also offers quick, reliable charging. One hour is all it takes to fully charge the lithium-ion battery, which provides up to 75 starts, enough starts for the entire mowing season for many homeowners. With the rapid recharge, ten minutes of charging can provide up to 20 starts.

"Consumers have been using proven lithium-ion battery technology on other applications for years," says Carissa Gingras, marketing director for consumer engines and service at Briggs & Stratton. "What we are doing is utilizing that technology on a new application. InStart combines the ease of electric starting and advanced lithium-ion battery technology with the power that can only come from a gasoline-powered engine."

Engineers at Briggs & Stratton selected lithium-ion battery technology because it is lightweight, mobile and requires no tools. The batteries also last significantly longer than traditional batteries found on mowers and reduce the environmental impact compared to lead acid alternatives.

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America's number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden, turf care and job site products through its Simplicity®, Snapper®, Ferris®, Murray®, Allmand™ Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For more information, visit www.briggsandstratton.com or www.basco.com.

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SOURCE Briggs & Stratton Corporation