Bridgestone Teams Up with Dustin Williams at SEMA to Feature Potenza RE-71RS Tires on Four Custom Builds

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Oct 31, 2023, 12:16 ET

NASHVILLE, Tenn., Oct. 31, 2023 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced it has teamed up with automotive YouTuber and Instagram star Dustin Williams on four custom car builds that will be equipped with and feature Bridgestone Potenza RE-71RS tires at the 2023 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas Oct. 31-Nov. 3, 2023. Custom vehicles on display include: 1995 Nissan Skyline GT-R - R33, 2015 Subaru WRX, 2023 Nissan Z and 2023 Honda Civic Type R.

Bridgestone x Dustin Williams 1995 Nissan Skyline GT-R R33 custom build

Bridgestone x Dustin Williams 2015 Subaru WRX custom build

Bridgestone x Dustin Williams 2023 Nissan Z custom build

Bridgestone x Dustin Williams 2023 Honda Civic Type R custom build

The 1995 Nissan Skyline GT-R - R33 will be on display at booth #22811 in the Central Hall at the Las Vegas Convention Center. This custom build features:

Bridgestone Potenza RE-71RS tires (275/35 R18)
Advan Racing wheels
HKS downpipe, super turbo muffler catback exhaust, full piping kit, intercooler and HyperMax coilovers

The 2015 Subaru WRX will be on display at booth #81190 in the Silver Lot at the Las Vegas Convention Center. This custom build features:

Bridgestone Potenza RE-71RS tires (275/35 R18)
ADVAN Racing wheels
Varis Japan body kit
Custom volcanic orange full paint job
Built IAG Performance engine
MAPerformance exhaust, downpipe, header and TMIC
Fortune Auto suspension

The 2023 Nissan Z will be on display at booth #21451 in the Central Hall at the Las Vegas Convention Center. This custom build is the first Nissan Z with a full Seibon carbon fiber kit and features:

Bridgestone Potenza RE-71RS tires (Front: 275/25 R18; Rear: 255/35 R18)
RAYS wheels
Evolved Autosport coilovers
AMS Performance package
Exhaust and downpipes

The 2023 Honda Civic Type R will be on display at booth #22911 in the Central Hall at the Las Vegas Convention Center. This custom build features:

Bridgestone Potenza RE-71RS tires (265/35 R18)
RAYS wheels
Varis Japan carbon fiber front lip, hood and wing
A'PEXI Catback exhaust
PRL Motorsports titanium turbo inlet, flex fuel, intake and front mount
Ohlins coilovers

Launched in April 2022, the Bridgestone Potenza RE-71RS, is engineered for grassroots racing, designed with track day, autocross and endurance racing drivers in mind. The flagship Potenza product, RE-71RS, is a dedicated track tire designed for precision performance, delivering blistering lap times, enhanced steering and grip and extended wear life¹. The Bridgestone Potenza RE-71RS tire is available in 38 sizes from 15 to 20-inch rim diameters in the U.S. and Canadian markets. Popular fitments include Mazda Miata, Subaru BRZ, Ford Mustang, Porshe Cayman and BMW 3-Series.

¹Comparison based on the Bridgestone Potenza RE-71RS tires vs. the Bridgestone Potenza RE-71R tires from internal testing. Results may vary depending on proper tire and vehicle maintenance, road conditions and driving habits.

About Bridgestone Americas, Inc.:
Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 45,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

SOURCE Bridgestone Americas, Inc.