Bridgestone and Versalis Partnering to Expand Guayule Research Efforts

Co-development focused on developing comprehensive technology package to commercialize guayule

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Feb 12, 2018, 11:00 ET

NASHVILLE, Tenn., Feb. 12, 2018 /PRNewswire/ -- Bridgestone Americas (Bridgestone) and Versalis, a major producer in the polymers and elastomers industry, are forming a strategic partnership to develop and deploy a comprehensive technology package to commercialize guayule in the agricultural, sustainable-rubber and renewable-chemical sectors.

The partnership combines Bridgestone's leadership position in guayule agriculture and production technologies with Versalis' core strengths in commercial-scale process engineering and market development for renewables. This partnership brings together the two largest global guayule research efforts under common project management, working toward a common goal of deploying a commercially attractive technology package. The two companies will also make the new joint technology available to industrial partners willing to cooperate in maximizing the value of these innovative products.

"Every collaboration, including this latest one with Versalis, brings us closer to our goal of developing new, domestic and sustainable sources for natural rubber that ultimately benefit our customers and our natural environment through more sustainable rubber products," said Nizar Trigui, chief technology officer, Bridgestone Americas. "This work is one of many ways we are using innovation to achieve our long-term vision of manufacturing products from raw materials that are fully renewable and sustainable by 2050 and beyond."

The agreement will enable Bridgestone and Versalis to focus on developing proprietary, highly productive varieties of guayule using the latest genetic technologies. The associated growing protocols developed in line with this agreement may position guayule as an attractive and profitable crop for independent growers in appropriate regions.

Through the collaboration, guayule process technologies will be optimized at the Bridgestone Biorubber Process Research Center (BPRC) in Mesa, Arizona, to achieve industry-leading performance for product yield and quality.

Versalis will lead the product development activities to monetize the guayule rubber production, also for non-rubber components. As for resins, market applications will include adhesives and wood protection while bagasse has shown promising performance as a feedstock for the production of industrial sugars suitable for biofuels or chemical precursors.

Finally, Bridgestone recognizes that realizing a sustainable natural rubber supply chain is a business imperative. Bridgestone takes a broad view of sustainable natural rubber, which includes addressing not only deforestation, but also labor rights, land use, water use and quality, and many other critical elements. The industry has acknowledged managing the procurement process as critical, but it is equally important to focus on realizing a sustainable and stable supply of natural rubber or alternative materials, developing long-term productivity improvements, and applying best-in-class technology for natural rubber production. Bridgestone is moving closer to its long-term environmental goal of developing a new, domestic and commercially viable source for natural rubber. This agreement is a significant milestone in Bridgestone's journey to develop a new and domestic source of natural rubber.

The Bridgestone Group's global corporate social responsibility commitment, "Our Way to Serve," reflects the company's longstanding philosophy of Serving Society with Superior Quality and its recognition that the best companies not only perform for their stakeholders, but also contribute to a better world. Guided by "Our Way to Serve," Bridgestone recently announced a new Global Sustainable Procurement Policy to help identify and evaluate qualified suppliers, promote best practices and serve as a communication and improvement tool for the industry. The policy applies to all suppliers and all purchased materials and services, including natural rubber.

About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home. For more information about Bridgestone, visit BridgestoneAmericas.com.

SOURCE Bridgestone Americas, Inc.