BRIC Merges Pixit and Expands Its Corporate Communications Operations

SAO PAULO, May 17, 2011 /PRNewswire/ -- BRIC Integrated Corporate Communications, a subsidiary of the MZ Group, announces the merger of Pixit Solucoes em Video, a company specializing in the creation, production, compression and hosting of videos for Web and Mobile applications that can be viewed without the buffering problems typical of other solutions. With this transaction, BRIC now offers new and exclusive services to the Group's 510 clients.

"Convergence in corporate communications is inevitable anywhere in the world. Our business model allows us to serve clients in the areas of communications (BRIC), investor relations (MZ Consult) and consulting/technology for boards of directors and IPO journeys (LEAD). The merger of Pixit by BRIC will reinforce our innovative and full-service positioning, while accelerating growth at our offices in the United States and China," said Rodolfo Zabisky, Chairman of the Board of the MZ Group.

Pixit was founded in 2009 and has grown based on a proposal to offer innovative services and last-generation studios. Pixit is expected to post revenue of US$3 million in 2011. Today, Pixit's portfolio includes successful cases for over 40 major companies, such as Whirlpool (Brastemp and Consul), Alpargatas, Natura, TAM Viagens, Roche, LG and Lenovo. Pixit offers its clients the advantage of combining creation, planning, production and high-technology services with its exclusive compression technique, which considerably reduces the size of video files and improves the Internet experience.

"One of the advantages of the Web is precisely that it offers tools and technologies that increasingly improve the experience for users," said Ricardo Merzvinskas, Partner and Commercial Director at Pixit. Pixit participates in projects from the conceptual phase until the delivery of the final elements already online on the Internet, and also develops solutions for the launch of products and services, corporate communications, investor relations, distance learning, media training, and electronic newsletters.

"Investments in Web video have been growing at rates of between 30% and 40% per year, and recent studies show that by 2014, Web video will represent 90% of Internet traffic," said Merzvinskas. Based on current trends, the Internet should expand its presence in various sectors, becoming a strong partner in helping to ensure consistency and agility for communicating the messages of even more dynamic publics.

Contact: Adriana Perobelli
+55 (11) 3529-3863
[email protected]

SOURCE MZ Group

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