Briarcliff Entertainment Uses comScore Solution for Upcoming Michael Moore Documentary

Forecast helps find optimal release date to maximize ticket sales

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Aug 22, 2018, 14:00 ET

RESTON, Va., Aug. 22, 2018 /PRNewswire/ -- comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced today that Briarcliff Entertainment utilized the Forecast offering to help determine the release date of the upcoming Michael Moore documentary, "Fahrenheit 11/9."

Forecast combines comScore's extensive box office information with Gower Street Analytics' machine learning technology to create the first commercially available theatrical simulation software-as-a-service (SaaS) platform.

"As we launch Briarcliff Entertainment with the wide release of 'Fahrenheit 11/9' from acclaimed filmmaker Michael Moore, it was vitally important that we select the best date. I have worked with comScore and its many box office analytics channels for years, and it was obvious where to look for help with our planning," said Steve Bunnell, head of distribution at Briarcliff Entertainment. "We had our sights set on the fall and Forecast helped augment our research into the market behavior and optimal conditions to maximize our revenue and long-term value".

Gower Street Analytics' data driven research indicates that "release date optimization" can lead to an increase in global box office revenue.

"We are thrilled to be working with such an innovative and pioneering company on their first theatrical release," said Steve Buck, senior vice president of business relations, movies, at comScore. "Identifying the best date to release a film can be a complex and time-consuming process. Since each movie can only debut once, it's critical to select a date that maximizes revenue potential both in theaters and eventually across all revenue streams (TV, DVD, VOD and streaming)."

comScore provides comprehensive industry solutions for film distributors and exhibitors in 65 countries around the world. Measuring approximately 95 percent of the global box office from well over 25,000 theaters, comScore is the industry leader for providing the most accurate and trusted worldwide box office measurement and movie analytics services to help marketers and theaters optimize ticket sales and improve efficiencies across all aspects of the business.

For more information on the Forecast solution, contact us.

About comScore

comScore (NASDAQ: SCOR) is the trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, comScore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about comScore, please visit comScore.com.

SOURCE comScore