Brian Cook Returns to Altitude Organic after a Brief Hiatus

PHOENIX, Aug. 2, 2012 /PRNewswire/ -- Altitude Organic Corporation,  a subsidiary of Tranzbyte Corporation (ERBB (OTC:PK)) announced today that it is welcoming back Brian Cook as its Managing Director.  Mr. Cook went on hiatus from Altitude Organic earlier in the year. Tranzbyte's president, David Gwyther states, "I couldn't be more pleased to have Brian back in his former position as Managing Director at Altitude Organics.  I believe he has a solid vision for Tranzbyte's medical cannabis division and I will do whatever I can to lend the support he needs to bring his vision to reality."

Mr. Cook declares, "I can now continue my work to actualize many of the initiatives started prior to my departure.  In addition, I have some new concepts to contribute to Altitude Organic that I believe will underscore the company's mission to support future medical marijuana dispensary owners, care-givers, and patients.  It's great to be back."

Colleen Manley, a Tranzbyte outside director, is also anticipated to be of great help to Mr. Cook in realizing his vision.  The contacts Ms. Manley has accumulated from her years as a past (and current) board member of Trans-High Corporation, (the publishers of High Times magazine), should help to supercharge Altitude Organic as Brian ventures forth with bold new initiatives.

Both Tranzbyte Corporation and its division, Altitude Organic, will continue to release details of new products and future acquisitions in the coming days, weeks and months.

ABOUT ALTITUDE ORGANIC CORPORATION

Altitude Organic Corporation (www.altitudeorganix.com) provides business support services to independently-owned retail dispensaries and legally licensed caregivers in states that have approved the use of medical cannabis.  AOC continues to drive innovation in the industry through its sales and marketing support services, product research and development, point-of-sale and inventory management technologies, Zazzz™ unique retail product lines, and an expanding family of brands designed to meet the ever-growing demand of the burgeoning medical cannabis industry. Visit http://www.altitudeorganix.com today.

ABOUT PROXIMARF AND APPLIED RFID

Founded in 2006, Applied RFID and its operating subsidiaries (www.proximarf.com), have a versatile and leading-edge portfolio of RFID reader, sensor tag and data logging products based on the ISO 15693 standard of high frequency (13.56Mhz) RFID.

The company has plans to increase its network of global distributors and value-added resellers. With its "Proxima RF" line of RFID readers, sensor tags, sensor probes and data logging products, the Company seeks out opportunities with partners who have a unique software offering within market verticals where the implementation of secure data collection and temperature sensing bring real and immediate ROI to users. These key markets include: food safety, cold chain logistics and healthcare/pharmaceutical as well as factory and field maintenance applications.

ABOUT TRANZBYTE

The Tranzbyte Corporation (www.tranzbyte.com) is a driving force behind Altitude Organic Corporation. The company expects to continue its plan to acquire, hold, or spin out successful divisions in what has been described in previous news releases as "dividend farming,"  Companies that qualify that decide to become public on their own will agree to carve out shares for Tranzbyte and their ERBB shareholders once the spin-out is registered and publicly trading.

This year, Tranzbyte acquired ProximaRF – a leading-edge company that produces a line of products supporting leading-edge RFID technology.

Tranzbyte also houses the company's 8-year-old technology division which is actively engaged in the sale of its optical media enhancement products to potential customers in the US and Asia. Products in the Tranzbyte division include FLASHAlbum™ and FlixStix -- technologies that enable distributors of optical media (CDs, DVDs, etc.) to consolidate the best features of each medium onto a single content-protected USB flash drive.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:

David G. Gwyther , President
Tranzbyte Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, Arizona 85260
480.443.1600
[email protected]
[email protected]
www.tranzbyte.com

Mr. John T. Martin, Asian Division
Tranzbyte Corporation – Hong Kong
Rm 308, 3/F, Kai Tak Commercial Building
317-319 Des Voeux Road Central,
Hong Kong (SAR)

Mr. Brian Cook, Managing Director
Altitude Organic Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, AZ  85260
[email protected]
www.altitudeorganix.com

Victor J. Elias,  President
ProximaRF Technology Holding Company
ProximaRF Corporate Office:
14220 N. Northsight Blvd.
Scottsdale, AZ  85260
480-607.7500
www.proximarf.com

SOURCE Tranzbyte Corporation

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