Brexit Uncertainty Doesn't Faze this US Company

Leading Streaming Platform Opens its London Office at O2 NBA game

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Jan 21, 2019, 08:10 ET

NEW YORK and LONDON, Jan. 21, 2019 /PRNewswire/ -- Brexit's impact on the UK business climate has caused jitters for some companies – but not US streaming platform ViewLift. From courtside at the Washington Wizards game against the New York Knicks at O2 in London Thursday night, ViewLift announced the official opening of its London office, marking its formal expansion into the European marketplace. Fabio Gallo and Mark Lawson (former executives from Deltatre and NeuLion, respectively) join ViewLift's team as Vice Presidents of Sales, providing expertise and guidance as the platform increases its international client base.

Pictured from left are ViewLift’s Elle Leonsis, Manik Bambha, Mark Lawson, Fabio Gallo, Ted Leonsis, Rick Allen and European basketball guests

"Streaming content to all devices, live and on-demand, is now a global expectation," noted Rick Allen, ViewLift's CEO and co-founder with Wizard's owner Ted Leonsis. "We have been streaming to every country for many years, but ViewLift's burgeoning B2B platform work for media companies, sports leagues and others throughout Europe can best be provided by experts from those markets, and a gateway office in London. The closer we are to our clients, the more we can help them deepen their worldwide viewership. Now is the perfect time to do business here."

Mark Lawson joins the team as VP of Sales, providing 20 years' experience building new sales teams, starting new business, and nurturing customer relationships, especially in media. Mark joins ViewLift from Linius Technologies, where he was Head of Business Development. Previously, he was at Brightcove in Media Sales and at NeuLion as SVP of Sales. Mark understands startup businesses and established organizations, and is experienced building teams worldwide, as well as negotiating IP licensing deals across a broad spectrum of markets, pan-European or UK-based.

Fabio Gallo joins ViewLift as VP of Sales, with more than a decade of experience in Business Development leadership positions, providing digital marketing, product and monetization solutions. Fabio was formerly Director of Sales at Simplestream, with responsibilities for European, Middle Eastern, and African markets, and prior to that served as Business Development Director at Deltatre. Fabio's ability to increase his clients' digital business success, and his extensive network in the sports industry will provide insight and guidance to ViewLift as it expands globally.

Manik Bambha, President of ViewLift, praised Mark and Fabio as "two globally respected OTT executives. Their deep knowledge of how companies can delight their streaming customers will enhance our clients' success, and they will provide strong leadership for a rapidly-growing ViewLift presence throughout Europe."

ViewLift's London office will host sales, customer success and support teams, and will be located in London's South Bank neighborhood, overlooking the Thames.

Attached photo include:

Pictured from left are ViewLift's Elle Leonsis, Manik Bambha, Mark Lawson, Fabio Gallo, Ted Leonsis, Rick Allen and European basketball guests.

About ViewLift:
ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV connected devices, Smart TVs and gaming consoles. ViewLift's founding team brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across all major device platforms. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: Monumental Sports Network; The Great Courses; My Outdoor TV; Nexstar; DraftKings; Lax Sports Network; Arena Football League; SnagFilms; and others.

SOURCE ViewLift