Breith's Big Growth Plan

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Jul 29, 2013, 02:00 ET

LONDON, July 29, 2013 /PRNewswire/ --

Early this year the founder and former CEO of O-bit Telecom Dave Breith joined AIM listed ISP Coms Plc as CEO. Having sold O-bit to Daisy Group two years prior to his appointment the serial entrepreneur wasted no time in setting about the creation of another potential success story but he admits the challenge that lay ahead of him was of a bigger proportion than anticipated.

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"It's been really hard work," explained Breith. "Before my appointment I had conducted extensive due diligence of the business with Grant Thornton. I had a good feeling of exactly what I was walking into and I knew the job at hand was going to be challenging. However, I under estimated how challenging it was going to be. That said, I am used to being CEO and that is where I feel most comfortable. The hard work, stress and all of the problems that come with a business like Coms is what I thrive on. I love it."

In tandem with Breith laying down the foundations of a channel growth strategy Coms Plc's staff soon got busy building a consensus of approval that helped to ensure the business plan was rapidly advanced. "The Coms staff I inherited have all welcomed me and adjusted well to the changes I have introduced," commented Breith. "We have experienced a few bumps along the way, but I have tried to ensure that everyone around me has felt this to a minimum and I have taken the brunt of it all. Invigorating the team and generating an enthusiasm within the business is important to the success of my strategy.

"We have undergone a complete change around in senior management and all of the Coms staff now sit in the right department. We have also opened up three new routes to market as well as completing five acquisitions in as many months. The business has effectively been turned upside down, given a good shake up and we are all now refreshed to get on with winning some serious sales in the market."

Coms' £2 hosted seat offer has attracted much attention, and according to Breith many more eyebrow raising developments are in the pipeline. "The £2 per seat offering is just the start of our overall and complete offering," he added. "I plan to introduce additional services to the portfolio and take much larger chunks of the market over the coming months. If anyone thinks I have been causing a stir then be warned because this is minor to what is coming."

Breith revealed ambitious plans to grow Coms Plc's market share in the channel substantially, stating that he expects the company to double in size over the coming six months. "We are on a massive push for organic growth as well as being acquisitive," he explained. "You can expect Coms to be the largest cloud-based telephony supplier in Europe. We have already started selling some services abroad, but when we have taken a large share of the UK market we will start to expand overseas. Coms will become a credible European telecom carrier. Watch this space!"

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SOURCE Coms Plc