Breathe eCig Corp. Appoints Celebrity Nikki Ziering as Spokesperson and Brand Ambassador
Unique electronic cigarette manufacturer designates world renowned model and actress as brand ambassador
KNOXVILLE, Tenn., Mar. 24, 2015 /PRNewswire/ -- Breathe eCig Corp. ("Breathe" or "the Company") (OTCQB: BVAP), a socially responsible e-Cigarette manufacturer, has announced the signing of Nikki Ziering ("Ms. Ziering" or "Nikki") to serve as the company's official spokesperson. In her new role, Ms. Ziering will become the face of the brand, working to introduce the public to a variety of ground breaking products while raising awareness about the increasingly popular e-Cigarette industry.
"With Nikki joining the team, and with the passion and charisma she brings, we have positioned ourselves to be able to reach a wide range of new customers," said Josh Kimmel, founder and CEO of Breathe eCig Corp. "She has a loyal following stemming from her time as a model and actress, she is approachable and, now as a mother, she is a steward for healthy living and alternatives to cigarette smoking, specifically second hand smoke."
Ms. Ziering, best known as a former Playboy Playmate and cover model, has appeared in dozens of television shows and movies during her career, which began in the late 1990s. Having created an avid fan base from her time in the spotlight, Ms. Ziering will now work to promote Breathe as an alternative to the traditional cigarette, while also reaching new customers with her natural appeal as a public figure.
In her role, Ms. Ziering will travel the country to appear at major industry functions, sporting events and conferences, among others. A former smoker who gave up the habit when she had children, Ziering is now a proponent of e-Cigarettes and the alternative they provide to those looking to stop smoking. With a majority of e-Cigarette users being females who gave up cigarettes, Ms. Ziering will serve as a source of inspiration for those women and mothers who are struggling with quitting the habit.
"I was an electronic cigarette user long before I came onboard with Breathe," said Ms. Ziering. "Compared to smoking cigarettes, which I did for years, Breathe's products are much safer and better for families as well as society as a whole. This option doesn't subject those around you to the dangers of second hand smoke. My motivation to quit was largely related to being a mother, but I also knew I needed to give up cigarettes for my personal health, as well—something Breathe can potentially do for millions just like me."
What differentiates Breathe from other e-Cigarette offerings is their commitment to remaining socially responsible. The product dispenses the soon-to-be FDA-approved amount of nicotine per puff and offers an optional childproofing device, both firsts in the industry. The company is committed to maintaining the highest possible environmental standards during production, educating the public on the dangers of smoking and second hand smoke, as well as funding and supporting programs to prevent youth cigarette smoking.
To find out more about Breathe and their spokesperson, Nikki Ziering, visit www.breathecig.com/.
About Breathe eCig Corp. (OTCQB: BVAP)
Breathe was founded in 2012 as a research and development company in Knoxville, Tennessee with the mission to develop a better e-cigarette than was available on the market. Now holding multiple patents (pending) for its ground breaking product, Breathe is not your typical e-cig manufacturer. With a commitment to remaining socially responsible through innovative product development, consumer outreach and education, Breathe challenges the e-cig industry establishment. To find out more, visit www.breathecig.com.
Caution Concerning Forward Looking Statements <<DISCLAIMER>>
This press release contains statements that are "Forward-Looking" in nature (within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended). All statements regarding the Company's financial position, potential, business strategy, plans and objectives for future operations are Forward-Looking statements. Many of these statements contain words such as "goal," "aims," "may," "expect," "believe," "intend," "anticipate," "estimate," "continue," "would," "exceed," "should," "steady," "plan," "potential," "dramatic," and variations of such words and similar expressions identify Forward-Looking statements, but their absence does not mean that a statement is not a Forward-Looking statement. Because Forward-Looking statements involve future risks and uncertainties, there are many factors that could cause actual results to differ materially from those expressed or implied. The Company cannot predict the actual effect these factors will have on its results and many of the factors and their effects are beyond the Company's control. Any forward-looking statement made by the Company speaks only as of the date on which it is made. The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise. Given these uncertainties, you should not rely too heavily on these forward-looking statements.
Information for the Educated Investor
For further information regarding these and other risks related to Breathe eCigs' business, investors should consult Breathe eCigs' filings with the Securities and Exchange Commision, available at www.sec.gov, and contact Company counsel at [email protected].
Contact:
Chief Executive Officer
Mr. Joshua Kimmel
Tel: +1(800)-905-4014
Local: +1(865)-281-1330
email: [email protected]
MEDIA CONTACT:
Heather Ripley
Ripley PR
+1-865-977-1973
[email protected]
SOURCE Breathe eCig Corp.
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