Breaking Data Corp. Announces Partnership with Pacific Disaster Center and Kontur Labs to Provide Real Time Alerts About Natural Hazards around the Globe

●     Machine Learning Technology to be Utilized in Important New Verticals

TORONTO, Feb. 16, 2016 /PRNewswire/ - Breaking Data Corp. (TSXV:BKD), a technology provider of semantic search, machine learning and natural language processing ("NLP") announced today that it has entered into an agreement to forge a strategic partnership with Pacific Disaster Center (PDC) and its software implementation partner, Kontur Labs, exploring the innovative use of Breaking Data's proprietary NLP technologies toward disaster risk reduction within PDC's best-in-class product, DisasterAWARE (All-hazard Warnings, Analysis, and Risk Evaluation).  In the agreement, the parties engage in developing a prototype for detecting and mapping hazard events by analyzing related social media traffic, using advanced NLP cognitive technologies. This positions Breaking Data's expertise towards important new verticals and augments DisasterAWARE's comprehensive hazard monitoring and reporting capabilities by enabling the predictive and real-time identification of hyper local information across social media around the world as an innovative source.

DisasterAWARE's powerful global event detection, monitoring and visualization platform provides easy access to near real-time and historical data about natural hazards, along with information regarding potential risks and impacts from these events to executive decision-makers. Its spatial content library of over 2,000 contextual data layers, suite of collaborative tools, and user-friendly, cross device usability enable effective, evidence-based decision-making for top US, UN, and global humanitarian assistance and emergency response agencies, international governments, and business continuity teams at hundreds of F1000 companies.

DisasterAWARE allows teams to overlay global near real-time and historical hazard and impact data , including earthquakes, tsunamis, floods, wildfires, cyclones, conflicts, and more. Its integrated modeling capabilities allow fusion of other valuable information, such as population, infrastructure and critical facilities, helping organizations better prepare for and respond to events, while enabling planners to accelerate mitigation strategies and efforts, all aimed to minimize the loss of life and property.

This partnerships aims to implement Breaking Data's technology for semantic analysis of real-time social media streams in detection of natural disaster events, further enhancing DisasterAWARE's existing capabilities. Breaking Data's machine learning algorithms will be employed to identify various natural disasters from numerous user reports, identify their geographical locations, and eliminate the noise often found in social media streams, providing fast and reliable detection of real-world natural disaster events based on user activity on social media.

"We are excited to be partnering with PDC and Kontur Labs, the leaders in use of innovative technologies for disaster risk reduction purposes," said Marvin Igelman, CEO of Breaking Data Corp.  "By working together we will be adding important functionality to a vital platform currently in use by their impressive client list which includes top federal and state agencies. This is an important step for us, as it demonstrates that our NLP and machine learning technologies have applications in different verticals beyond the successes we've seen in sports through our BreakingSports app."

"This partnership with Breaking Data Corp. builds on the already comprehensive set of cutting-edge technologies we use in our applications," said Arben Kane, Co-Founder and CEO of Kontur Labs. "I'm looking forward to joining forces with Marvin and Breaking Data to make this new functionality visible to our clients as soon as possible."

"With this partnership we're hoping to bring in yet another forward-leaning and innovative technology into DisasterAWARE, enhancing informed decision making and risk reduction practices," said Ray Shirkhodai, Executive Director of PDC. He added, "Once completed we are confident that all of our clients will instantly value the enhanced visibility on what's happening on the ground."

About Pacific Disaster Center (PDC)
PDC harnesses advanced data collection and processing, computing technologies, scientific modeling and risk assessment, along with innovative visualization methods to improve informed decision making, and to enhance evidence-based disaster risk reduction practices. Its mission-critical applications are in use globally by the humanitarian and disaster relief communities, including millions of users from top federal and state agencies and emergency response organizations.  PDC is a program managed by the University of Hawaii.  Find out more at http://www.pdc.org

About Kontur Labs
Kontur Labs uses technology and aesthetics to develop cutting edge data visualization platforms that make complex information user-friendly and easy to use across devices and teams. It develops mission critical software applications for a variety of clients, and is the implementing partner for PDC's DisasterAWARE product. Find out more at konturlabs.com

About Breaking Data Corp.
Breaking Data Corp. is a technology provider of semantic search, machine learning and natural language processing ("NLP").  The Company's showcase app, BreakingSports, utilizes semantic machine learning and NLP to track social media in a fully automated, real-time manner for significant sports information and events and distributes summarized information through real-time push notifications to consumers.  The Company also enables mobile application providers to generate revenue by their apps via its "Poynt-Enabled" SDK and owns Poynt, an award winning local mobile search app. Find out more at breakingdatacorp.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release, which are not historical facts, are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.  There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.  All forward-looking statements included in this news release are based on information available to the Company on the date hereof.  Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results of the Company to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in the Company's other continuous disclosure filings, which are available at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE Breaking Data Corp.

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