Brazil Encourages Runners to Experience Rio at ING New York City Marathon

BRASILIA, Brazil, Nov. 3, 2011 /PRNewswire/ -- Embratur, the Brazil Tourism Board, will bring the carioca heat to New York City this weekend as the country invites runners to run their next marathon in Rio de Janeiro. The Brazil Tourism Board returns for a second year to provide a cultural experience for the participants and audience at the ING New York City Marathon. This year, they will have Brazil ambassadors advertising in Central Park, Times Square, Columbus Circle and Union Square with promotional materials and banners, all with one message: "Brazil is calling you, come and run in Rio in 2012."

(Photo: http://photos.prnewswire.com/prnh/20111103/CG98958)

Ambassadors will be cruising around the city via segways handing out detailed information on how runners can get involved in the 2012 race, and providing a quick Brazilian culture break for participants during their run. For more information on Brazil Tourism and the Rio de Janeiro Marathon, visit www.braziltour.com.  

The United States is the second largest source of tourists to Brazil and as part of their ongoing campaign to promote Brazil in the United States, Brazil hopes to build awareness with over 2 million marathon participants and help encourage some of 44,000 runners to pound the pavement in Brazil next year.

About Brazil Tourism:  

With its spectacular beaches, lush rainforests, rich culture, exotic cuisine and exciting nightlife, Brazil is one of the most compelling countries to visit today. Travelers are invited to explore Brazil's incredible geographical diversity – from the wetlands to the beaches. With a beautiful, tropical climate, Brazil is an easily accessible, exotic get-away for couples, families and business travelers. Brazil will host two of the world's most important sporting events of the decade – the World Cup 2014 and the Olympic Games 2016 – making it the perfect time to plan a first (or return) visit. For more information, go to www.braziltour.com.

Brazil Tourism Board Media Hotline: 917.286.4095
Brazil Tourism Board Media E-mail Address: [email protected]

SOURCE Embratur