Bravery Goes Pink for Breast Cancer Awareness Month

NEW YORK, Oct. 6, 2015 /PRNewswire/ -- The female action figure pioneers at toy company IAmElemental today announced a partnership with the UNC Lineberger Comprehensive Cancer Center at the University of North Carolina - Chapel Hill in support of Breast Cancer Awareness Month.

IAmElemental has created a metallic pink colorway of the popular Bravery 4" articulated female action figure from Series 1/Courage, as well as a set of greeting cards with Bravery-inspired images, designed by female comic book, graphic novel and animation artists.  All proceeds from the sale of Pink Bravery and her cards will fund breast cancer research at UNC Lineberger.  A limited quantity of figures and cards will be available at New York Comic Con booth #1760 on October 8-11, 2015 and at http://www.iamelemental.com. 

"IAmElemental's female action figures exist because of my mother, who inspired me not only with her own bravery in her battle against breast cancer, but also by teaching me early, critical lessons about personal strength and empowerment.  In her memory, we are thrilled to align Pink Bravery with UNC Lineberger - home to some of the most exceptional physicians and scientists in the country - to support their work towards prevention, early detection and treatment of cancer," said Julie Kerwin, IAmElemental's Chief Elemental Officer. 

The partnership between IAmElemental and UNC Lineberger developed from a conversation between Kerwin and an early customer: Dr. Claire Dees, a professor, researcher and oncologist at the cancer center.  "I have spent the past 17 years taking care of breast cancer patients and conducting clinical trials to move new anti-cancer drugs to patient care.   I am continually inspired by my patients who show such remarkable inner power and strength, and I get up every day hoping to make a difference in this disease.  We at UNC Lineberger are proud to be part of this unique fundraiser as we work to find a cure for breast cancer," said Dees.

For more information, visit http://www.iamelemental.com or call (800) 274-8282.

About IAmElemental: New York City-based IAmElemental is a privately held toy company creating the first-ever female action figures designed specifically for girls (and boys!).  IAmElemental envisions kids as the creators of a play experience in which they are the active agents in a story of their own design.  Founded in 2013, the company launched Series 1/Courage via Kickstarter, and was named by TIME Magazine as one of the "25 Best Inventions of 2014" and "Top 10 Toys of 2014."   "If you give a girl a different toy, she will tell a different story"; "Play with power"; "It's character, not characters"; "Shared, everyone's powers grow stronger"; and "We have superpowers. Want some?" are trademarks of IAmElemental.  For more information, visit http://www.IAmElemental.com, Twitter: @IAmElementalToy, Facebook: IAmElemental, Instagram: IAmElementalToy.

About UNC Lineberger Comprehensive Cancer Center: One of only 45 NCI-designated comprehensive cancer centers, UNC Lineberger Comprehensive Cancer Center brings together some of the most exceptional physicians and scientists in the country to investigate and improve the prevention, early detection and treatment of cancer. With research that spans the spectrum from the laboratory to the bedside to the community, UNC Lineberger faculty work to understand the causes of cancer at the genetic and environmental levels, to conduct groundbreaking laboratory research, and to translate findings into pioneering and innovative clinical trials. For more information, please visit http://www.unclineberger.org.

Photo - http://photos.prnewswire.com/prnh/20151005/274142

SOURCE IAmElemental

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