Brantley Gilbert And The PEDIGREE® Brand Team Up To Help U.S. Veterans

The partnership between the PEDIGREE brand and Gilbert was formed earlier this year, after Gilbert had multiple conversations with experts on the best way to help service people trying to cope with re-entry. It was at that point Gilbert reached out to DAV (Disabled American Veterans) and the PEDIGREE brand with the idea of pairing veterans in need with companion animals to help normalize their re-acclimation.

"Nothing helps heal like an animal's love," said Gilbert. "These dogs aren't just good dogs, they're trained to help their veteran, and new companion, cope with stress, memories and triggers people can't see and provide them with a sense of solid grounding. I am honored that the PEDIGREE brand agreed to be a part of this campaign, because it's something I really wanted to do – and they understand so many of the reasons why this is such a good remedy for these veterans."

As part of their collaboration, the PEDIGREE brand will work with Custom Canine Unlimited to transport and train all eight dogs and provide each dog with a one-year supply of PEDIGREE dog food to ensure each companion and veteran get off to a great start together. The companion dogs were recruited by the American Society for the Prevention of Cruelty to Animals, while the veterans were identified by DAV.

"When we heard about what Brantley wanted to do on his The Ones That Like Me tour to honor veterans, we knew we had to help," said Elizabeth Barrett, PEDIGREE Brand Manager, Mars Petcare. "Brantley has distinguished himself as an artist who goes to great lengths to give back to America's armed forces, and his efforts to provide companion dogs to veterans during this tour align perfectly with the PEDIGREE brand's Feed the good™ campaign, which is based on the insight that dogs and humans benefit each other. Knowing that the PEDIGREE brand can play a part in finding loving homes for these dogs while giving back to those who have served our country is an incredible honor."

Gilbert will be presenting a vet with a companion dog every weekend of this spring's The Ones That Like Me Tour. For him, giving healing to the Army, Navy, Marines, Air Force and Coast Guard members who represented our nation is the greatest gift his music has provided.

"These dogs and people are all heroes," said Gilbert. "Seeing the faces of these vets when their dog comes bouncing into the room melts your heart. I know for these families, beyond being the family's new best friend, these animals are helping heal things for these soldiers in ways nothing else can."

"It's awesome the PEDIGREE brand would be part of this dream I had," he explained. "They recognized the need for what this is and stepped up to make things happen. This is making a lot of people's – not just the vet's – lives better, happier, so many things."

Look for more stories, more moments and more dogs over the coming months on Gilbert's Facebook and Instagram pages, as well as on the PEDIGREE Brand Facebook and Twitter pages.  For more information on the FEED THE GOOD™ campaign, visit www.Pedigree.com.

About the PEDIGREE® Brand
The PEDIGREE® Brand is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE® Brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE® Brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit www.Pedigree.com.

About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

About Brantley Gilbert:
One of only country five artists to have back-to-back albums this century, Brantley Gilbert's made a pummeling kind of country that consolidated the outsiders, outliers and full-tilt life livers in a collective known as the BG Nation. The Georgia-born and -bred songwriter/rocker has 6 #1s – "Country Must Be Country Wide," "You Don't Know Her Like I Do," the CMA Song of the Year nominee "Dirt Road Anthem," "My Kinda Party," "Bottoms Up" and "One Helluva Amen" – and the 2014 American Music Award for Favorite Country Album for Just As I Am to his credit. What separates Gilbert from the rest is his deep commitment to real people, vets, anyone who needs a little help. His hard-charging performances define country's outlaw edge, what Entertainment Weekly hails for "his swaggering guitars, catchy hooks, and a DGAF attitude" and American Songwriter raves, "Gilbert never fails to deliver."

About DAV:
DAV empowers veterans to lead high-quality lives with respect and dignity. It is dedicated to a single purpose: fulfilling our promises to the men and women who served. DAV does this by ensuring that veterans and their families can access the full range of benefits available to them; providing employment resources; fighting for the interests of America's injured heroes on Capitol Hill; and educating the public about the great sacrifices and needs of veterans transitioning back to civilian life. DAV, a nonprofit organization with more than 1 million members, was founded in 1920 and chartered by the U. S. Congress in 1932. Learn more at www.dav.org.

SOURCE PEDIGREE Brand

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