Brandworkz is Certified as an Elite Digital Asset Management Vendor by the DAM Foundation

News provided by

Brandworkz

Feb 04, 2015, 04:00 ET

LONDON, February 4, 2015 /PRNewswire/ --

Brandworkz, the specialist provider of  digital asset management  and brand  management technology  announced today that it has been certified as an elitevendor of digital asset management technology by the DAM Foundation.

The DAM Foundation is an organisation that brings standards and best practice to the digital asset management industry. The organisation has developed an evaluation process to establish whether digital asset management vendors can demonstrate core functionality and competency in their platforms. The aim is to establish a certified list of elite digital asset management software platforms. The accredited vendors can display a badge of certification on their marketing materials to identify themselves to potential customers.

Brandworkz was selected after participating in the evaluation process which was done using a blind method. Vendors gave an in depth demonstration of their platform to prove the 10 DAM Characteristics using digital assets sent shortly before the demo to limit preparation time and avoid the 'canned demo.'

Jens Lundgaard, Founder & CEO of Brandworkz says "Brandworkz is one of only 17 vendors to have been given this badge of quality to date. We have been working hard over the last few years to develop a robust, intuitive, feature-rich platform that is also easy to use and we are delighted to have been awarded this prestigious acknowledgment by the DAM Foundation."

The 10 Core Characteristics of Digital Asset Management are:

  1. Unique ID Codes for assets
  2. Workflow capacity
  3. Version control
  4. Ability to create metadata fields
  5. Robust and extensive taxonomy based on metadata fields
  6. Advanced search
  7. Methods by which assets can be shared
  8. Ability to perform actions on 'batches' of assets
  9. System can handle several different file types
  10. Administrative characteristics and different user types

Editors' Notes: 

Brandworkz is a cloud-based digital asset management and brand management software platform for marketers and brand managers. You can create, control and manage multi-channel marketing campaigns that are on-brand and consistent. 

It is a platform designed to be the central content hub of your marketing ecosystem. This enables you to share marketing content effortlessly across channels, automate processes, align internal teams behind your brand and collaborate with colleagues globally.

Brands like Red Bull Racing, JLL, Pfizer and Cambridge University are already using Brandworkz to increase marketing efficiency, get messages to market quicker and strengthen their brands with consistent, integrated marketing communications. 

PR Contacts 

Anna Cotton, Brandworkz, London Office, +44(0)20-7288-9700, [email protected]

http://www.brandworkz.com

SOURCE Brandworkz

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