Brandwatch releases new Benchmarked Reports for Audiences platform

The new analysis and segmentation features improve influencer identification and consumer insights technology

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Aug 16, 2017, 09:30 ET

NEW YORK, Aug. 16, 2017 /PRNewswire/ -- Today, Brandwatch, the world's leading social intelligence company, introduced Benchmarked Reports to its Audiences analytics product. Marketers and analysts can now compare any three audiences, including the followers of any Twitter account, to deliver targeted strategies based on what makes their customer different. No other product on the market can do this.

"As a researcher myself I know the best insights come from understanding the differences that make us unique, and which similarities bind us together into tribes," said Rebecca Carson, VP Product, Social Insight, at Brandwatch. "That's why we have built Brandwatch Audience dashboards on a solid foundation of benchmarking. Our platform does the heavy lifting comparing and contextualizing your data, so that you can instantly gain insight into who your audiences are and what matters most to them."

When it comes to studying audiences, especially on social media sites, data can often be deceptive. What may appear to be an insight into the people you are trying to reach can be an inherent bias in the source used.

Brandwatch Audiences addresses this data accuracy challenge by allowing users to benchmark any audience against any other three audiences simultaneously.

This technology reveals what makes target customers unique, compared to a very similar group of people. This data can reveal the insight needed to create campaigns that stand out by speaking more directly to the right people.

Audiences also allows customers to:

Identify the best people for influencer marketing or user-generated content campaigns within a database of over 300m Twitter users
Pinpoint potential customers with a near-instant search based on who they are, what they talk about and who they follow
Export audience lists for more precise Twitter Ad targeting
Conduct quick, custom research reports into the demographics, interests and professions of target audiences

Brandwatch Audiences Benchmarked Reports are available now. To learn more about this new added technology, read the detailed blog post.

In our most recent customer survey, 95% of respondents disclosed that they think Brandwatch technology is superior to their last social intelligence platform. Discover how you can do more with your business data.

About Brandwatch

Brandwatch is the world's leading social intelligence company. The company's flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, ASOS, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.

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SOURCE Brandwatch