Brandwatch launches free tool to measure social maturity

See how your business stacks up on the social intelligence spectrum

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Sep 07, 2017, 03:30 ET

BRIGHTON, England, Sept. 7, 2017 /PRNewswire/ -- Leading social analytics platform, Brandwatch , has today unveiled its Social Intelligence Maturity Model (SIMM), offering a way to measure the value of a business's social strategy and guide its growth into the future.

Applying this model to a free Social Intelligence Maturity Assessment, the interactive survey evaluates the sophistication of a company's social strategy, then aggregates responses to offer tailored recommendations to increase the value businesses get from social media.

Exploring how brands incorporate social within their wider business model, the assessment identifies 5 clear stages maturity to create a social intelligence spectrum.

Giles Palmer, founder and CEO of Brandwatch said, "For years, we've helped the world's biggest brands, such as British Airways, Unilever and Walmart adapt and thrive in the social age. Social intelligence has evolved as an industry, but noticeably lacked a barometer to accurately gauge and guide its growth.

"We've distilled what we've learned from working with thousands of businesses to identify clear stages to show how social strategy develops. The online assessment is there to help any company understand where they are now and where they can go next. It gives quick answers and clarity to what is normally a complex problem."

Take The Assessment and see how your brand's social intelligence stacks up. For more information on Brandwatch or its Social Intelligence Maturity Assessment please visit: www.brandwatch.com

About Brandwatch

Brandwatch is the world's leading social intelligence company. The company's flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.

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SOURCE Brandwatch