BrandStar Acquires Media Connect Partners

Continuing to expand its capabilities, BrandStar will join forces with a global full-service social media agency.

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Jan 17, 2017, 05:30 ET

DEERFIELD BEACH, Fla., Jan. 17, 2017 /PRNewswire/ -- As of Dec. 31, 2016, BrandStar has officially acquired Media Connect Partners LLC, a full-service social media agency based out of Fort Lauderdale, FL. The merger will broaden both companies' scope and expertise, thus increasing their overall value to brand partners.

"We continue to work hard at creating highly strategic business relationships for the brands working with us," said CEO and founder of BrandStar, Mark Alfieri. "By developing opportunities for them to become recurring clients, we aim to make it easier for our brand partners to entrust us with an expanded role within their content marketing efforts."

The diverse social media team at Media Connect Partners (MCP) has clients in four continents, serving business verticals including entertainment, publishing, non-profit, consumer brands, faith and education. MCP specializes in social media audits, strategy, execution, consulting, interactive live events, website optimization and full service ad management.

"We are excited to be part of the BrandStar family," said CEO and co-founder of MCP Brian Boyd. "This partnership gives MCP the ability to offer our clients additional solutions and resources. We are already a leader in the social space serving over 5 billion impressions monthly, and with an enhanced set of capabilities we can offer expanded services to complement our already proven social strategies. We couldn't be more thrilled with the new direction of our future."

Together, BrandStar and Media Connect Partners will be able to offer a full range of both traditional and digital services to their clients.

About Media Connect Partners
Media Connect Partners, LLC is a full-service social media agency founded by Brian and Fran Boyd in 2007. Founded in New York City, it is now headquartered out of Fort Lauderdale, FL with additional offices around the world. Find out more at www.mediaconnectpartners.com.

About BrandStar
BrandStar is a content marketing and customer experience agency with 24 years of production expertise in creating and nationally distributing six award-winning television shows airing on Lifetime™ Television. The company uses our platform, including digital, social, search, e-commerce and mobile experiences to educate consumers about the extensive choice of brands available and the solutions they provide. Visit www.BrandStar.com to learn more.

SOURCE BrandStar