Brands Take Center Stage In New York City

NEW YORK, Sept. 19, 2017 /PRNewswire/ -- Advertising Week (AW), the world's largest annual gathering of advertising, creative, entertainment, marketing, media and technology industry leaders, today announced the final line-up for the 14^th annual edition which begins on September 25. Since it began in 2004, Advertising Week has evolved into the # 1 business-to-business event in New York cutting across all industries and is now also staged in London, Tokyo and Mexico City with Sydney to follow in 2018.

New for 2017 is the PlayStation Theater as the epicenter of Advertising Week's Times Square Hub will host more than 250 Seminars and about 1,000 speakers over four days and the inaugural Advertising Week TechX which will bring leading edge technologies to life. Returning is D&AD Impact, the world's only awards show dedicated to the power of creativity to do good with such categories as Diversity & Equality, Environmental Sustainability, Humanitarian Aid and Financial Empowerment. Launching this year is the SMB Bootcamp, a new content track crafted for small and mid-size business, the Startup Summit and Pitch Competition, ­­and the NewGen Delegate Pass which allows anyone under 30 years of age to attend The Week for just $219.

To enable Delegates easy navigation, much of the thought leadership agenda is organized into dedicated content tracks. These include: Agency, AI & Cognitive Computing, Brand Innovation, Creative Storytelling, Data, Evolution of Video & Content, Experience Economy, Future of Media, Impact, Leadership & Culture, MarTech, Media & Entertainment, Millennial Minded, Retail Innovation and VR & AR.

Advertising Week continues to shine a bright light on issues which transcend the industry. Bloomberg Intelligence will set the stage for the entire Week with a hard look at the economy. The Town Hall Series kicks off with Arianna Huffington, Frances Frei, Ellyn Shook and Bill Koenigsberg on purpose, profit, sustainability, and how to create a thriving and resilient management culture for the future. IPG Chairman & CEO Michael Roth headlines CEO Action for Diversity & Inclusion; Saturday Morning returns one year after launching at Advertising Week; and comedian and political & social commentator DL Hughley hosts a live podcast and asks if the current administration has exposed or created the atmosphere on race in America; and both JWT's Brand America and Red White and Blue? Sessions dive into the current and future state of our global brand.

And Sir Martin Sorrell returns to Advertising Week in conversation with longtime New Yorker media columnist and noted author, Ken Auletta.

Other highlights include:

• Facebook's Carolyn Everson leads a panel on video as a medium that connects people and reshapes marketing
• Oath's Tim Armstrong sits down for a fireside chat on building beloved brands
• Google's Sridhar Ramaswamy and Walmart's Marc Lore discuss the future of commerce
• Snap's Imran Khan is joined by Cosmo's Joanna Coles and HBO's Chief Richard Plepler on connecting with consumers in a mobile first world
• Bill Simmons takes The Ringer podcast live with Malcolm Gladwell
• Fast Company hosts two editions of Fast Co Founders and brings the all-new Brands That Matter Now to the live stage
• ­Unilever's Keith Weed keynotes on driving growth in a digital world
• Citi, Uber and Samsung CMOs share their branding insights on Wired Brand Storytellers
• Tencent's Corporate VP Steven Chang discusses the transforming business in China with brand and agency leaders
• Nick Bell discusses Snapchat's approach to working with world-class media publishers, TV networks and studios
• AT&T's CEO Connectors returns with a new lineup featuring Rick Welday, President at AT&T Adworks, Bethenny Frankel, CEO & Founder of Skinnygirl, Megan Clarken, President at Watch Nielsen,  Jeff Goodby, Co-Chairman & Partner at Goodby Silverstein & Partners, Frank Cooper, CMO, BlackRock, and Nick Troiano, CEO of Cross MediaWorks, moderated by AT&T AdWorks' VP, Head of Marketing, Maria Mandel Dunsche
• IBM Watson's CMO Jordan Bitterman kicks off the AI & Cognitive Computing track
• Cosmo hosts a talk with Gretchen Carlson and Emily Steele on being Female & Fearless

Special for this year is a celebration of the 100^th anniversary of the 4A's which will include a grand gala featuring Daily Show Host Trevor Noah and the agency stage will be hosted by the 4A's – the 4A's Centennial Stage at BB King.

Advertising Week is fueled by a world class roster of corporate and media partners. Among those on the 2017 partner roster are:

AT&T AdWorks, Bing, Facebook, Google, IBM, Media iQ, Oath, Shutterstock, Target Media Network, Waze, Acxiom, Adobe, ABC, FreeWheel, LinkedIn, Mass Appeal, NCC Media, Nielsen, PROHBTD Media, Quantcast, Tencent, The Trade Desk, Universal Music Group And Brands

About Advertising Week:
Since its creation in 2004, Advertising Week has drawn more than 1.2 million participants from around the world to New York City for a weeklong hybrid of thought leadership seminars and unique evening special events. Beyond education, engagement, enlightenment, & entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; and shine a bright light on the business, economic and broader impact & influence of the industry including ad tech, creative, media and beyond. At present, there are four global editions of Advertising Week: Advertising Week Europe, which is going on its 6^th year in London; Advertising Week Asia, which is going on third year in Tokyo; Advertising Week Latin America, premiering in Mexico City, November 13 - 16, 2017; and Advertising Week XIV in New York City, September 25 – 29, 2017. The Week is produced globally by New York-based Stillwell Partners.

FOR MORE INFORMATION:
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SOURCE Advertising Week