Brands Step Up to Help Feed Kids and Offer Consumers a Way to Give Back
Consumers are staying home, wondering how they can help our most vulnerable communities. Companies are offering creative ways to give back during the coronavirus pandemic and beyond.
WASHINGTON, April 23, 2020 /PRNewswire/ -- Millions of vulnerable children have lost the healthy meals they depend on as the coronavirus has closed nearly all schools nationwide. Companies and their customers are mobilizing behind No Kid Hungry, a national campaign to end childhood hunger, by raising funds and awareness to ensure kids get the food they need during school closures and beyond.
"We are incredibly inspired by the outpouring of support and creativity from new and existing partners alike," said Jill Davis, chief revenue officer at Share Our Strength, the organization behind the No Kid Hungry campaign. "They are providing some really fun and impactful ways everyone can help. As many schools remain closed through the end of the school year, the work we are doing to provide meals to children in need is even more pressing. This is what No Kid Hungry does every day, both in times of crisis and not. We remove obstacles to get kids the meals they need."
You can support No Kid Hungry's efforts through the below promotions and authorized donation sites:
The ALL IN Challenge brings together the world's preeminent athletes, artists, entertainers, teams, sports owners and business titans to donate their most prized possessions and/or create once-in-a lifetime experiences that will be both available for online auction or as enter-to-win giveaways. Participants include Ellen DeGeneres, the cast of Friends, Drake, Ryan Reynolds, Hugh Jackman, and Derek Jeter to name a few. To date, the challenge has raised over $16M and counting!
10% of the retail price of each product sold on ShopBaleen.com from March 20 - April 30 will support No Kid Hungry, with a minimum guaranteed donation of $1,000.
Beech-Nut has donated an incremental $50,000 to No Kid Hungry and is encouraging their customers to also donate.
Good Foods has donated $25,000 to No Kid Hungry and will match an additional $25,000 of your donations.
Now through the end of the year, Hickory Farms will donate $5 for each Hickory Farms Give Back Gift Box or Filet Gift sold, up to $300,000 combined.
#Linked (over 100 jewelry brands)
The brainchild of Jen Lowitz of IHPR and Danielle Gadi of Danielle Gadi PR, this campaign unites jewelry designers around the country to raise funds to end childhood hunger. Through their online sales, designers are donating anywhere from 15-30% of sales.
Now through December 31, purchase the No Kid Hungry Lokai Bracelet and $1 will go to No Kid Hungry, with a minimum commitment of $10,000.
Madewell will match customer donations to No Kid Hungry through madewell.com from now until May 31, up to $25,000.
Now through May 18, for every Marie Laffont shoe sold, 30% of the retail price will be donated to No Kid Hungry.
Donate to No Kid Hungry through Medifast and they will match all donations up to $20,000.
Between April 20 - May 20, Papa Murphy's will donate $1 to No Kid Hungry for each Mini Murph (kids pizza) sold through their online ordering platform. Guests can also contribute by adding a $1 donation at checkout or through the Papa Murphy's customized donation link.
When you order from Popeye's, donate your "delivery fee" of $1 to No Kid Hungry and Popeye's will match your $1 donation.
In addition to their $250,000 contribution, QVC and HSN will match any customer and team member donations made to No Kid Hungry, up to $1.5 million through May 5.
RHP Properties is matching all donations made by employees and consumers up to $10,000.
$5 from each Sister (Hannah Anderson) album sold will benefit No Kid Hungry.
For every image posted and shared with the hashtag #TakeOutToGive Back, Sysco will donate 50 cents to No Kid Hungry up to $150,000.
Now through May 20, when you order at participating Taco Bell locations, you can round up your purchase to the nearest dollar and donate the amount to No Kid Hungry.
The Family Coppola has committed to donating a minimum of $150,000 to No Kid Hungry to help during this crisis and beyond. Beginning April 20, The Family Coppola will donate $5 for every bottle of Gia wine sold online through the end of May. Coppola Crush on You Rewards members can also redeem 1000 Rewards Points for a $10 donation to No Kid Hungry.
PepsiCo is enlisting athletes including New York Giants running back Saquon Barkley, New York Yankees outfielder Aaron Judge and WNBA All-Star A'ja Wilson to rally communities to contribute to No Kid Hungry and spread the word about this important issue using #GiveMealsGiveHope. To double the support, PepsiCo will match $1 million in donations made at NoKidHungry.org/PepsiCoGives from April 13 through April 30, 2020.
The following brands are galvanizing their networks to collect donations to No Kid Hungry:
bd's Mongolian Grill; Bob's Red Mill; Checkers & Rally's; Clarins; Eastcut Sandwich Bar; Flat Top Grill; Mark and Graham; Niche; JAZZ apples; Pottery Barn; PBKids; PBTeen; Rejuvenation; RightRice; West Elm and Williams Sonoma.
No Kid Hungry thanks Leading Partner Citi, and new and expanded partners Albertsons Companies, FCA US LLC, General Mills, Kroger Foundation, Kellogg's, Nestlé®️ Pure Life®️ Purified Water, The PepsiCo Foundation, Walmart Foundation, Williams Sonoma, ALDI, Checkers & Rally's, QVC/HSN, Taco Bell, The LEGO Group, Verizon and Vita Coco for joining forces to help feed kids.
For more information on these promotions and authorized donation sites, visit NoKidHungry.org/corporate-partner-coronavirus-promotions.
About No Kid Hungry
No child should go hungry in America. But 1 in 7 kids lives with hunger. No Kid Hungry is ending childhood hunger through effective programs that provide kids with the food they need. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization working to end hunger and poverty. Join us at NoKidHungry.org.
Media Contact: Diana Delgado, [email protected]
SOURCE No Kid Hungry
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