Brandon Frere Suggests Being an Inspiring Leader to Differentiate One's Business

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Oct 22, 2018, 05:00 ET

PETALUMA, Calif., Oct. 22, 2018 /PRNewswire/ -- Many businesses try to lead through logic without inspiring others. For the purposes of this article, "leadership" is anything that convinces clients or employees to follow. Logical leadership is done with skillful management, great timing and good deals. Using limited-time offers, sales or bonuses to compel someone into performing a specific role are all examples of logical management. By comparison, inspiring leaders and companies set a path that others want to follow. Entrepreneurs can be inspiring by consistently reflecting a feeling or belief held by their followers. Brandon Frere, CEO of Frere Enterprises and other ventures, thinks that there is no reason that a company shouldn't try to be inspiring as well as logical.

"A company needs to ask itself why it exists. That question should be answered with a real feeling or belief," said Frere. "Many of my companies exist to be advocates for fairness, another exists to help its members gain freedom through mastery of the financial game."

When entrepreneurs know why their company exists, they can differentiate their company from their competition. To figure this out, an entrepreneur needs to analyze the core belief or feeling that makes their followers care about them in the first place. Whatever answer they discover reveals the primary value of their business, and it is the primary way a business carves out an inspiring identity.

The pursuit of inspiration shouldn't stop companies from using logic. Logic is successful management and it is a multiplier for whatever the company can accomplish. Inspiration can lead to a clarified vision, a differentiated company and people who understand the company's beliefs. Good management can optimize whatever resources a company has available to them in the most efficient manner. If inspiration steers, then logical management navigates.

"To be a leader, you should share your vision of a better world," said Frere. "A strategy is essential, but it is only useful if people care about the cause. In order to get others to love what you do, you need to explain why you do what you do. Convince people that your company not only has value but also represents a value."

About Brandon Frere

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His website, www.BrandonFrere.com, is used as a means of communicating many of the lessons, fundamentals and information that he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider's look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the often confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

BrandonFrere.com

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