Brandon Frere: Passively Leaving Things Until the Last Minute or Utilizing Procrastination for the Betterment of a Business

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Oct 04, 2018, 05:00 ET

PETALUMA, Calif., Oct. 4, 2018 /PRNewswire/ -- Most people aren't a stranger to procrastination. Putting off work until the last minute and then rushing to get everything done on time really gets the adrenaline going. Being a chronic procrastinator is also one of the top things people list as being a negative trait. But is there some good coming from procrastination after all? Brandon Frere, successful entrepreneur and CEO of several companies, says that there's more than one way to run a successful business and, for some people, procrastination may have its uses.

"I like to keep an open schedule and an open mind, especially when it comes to my work," said Frere. Putting things off until the last minute is often a lifestyle for people, including former investment banker and current University of San Diego professor Frank Partnoy, who says he's been a procrastinator ever since he was a kid. If there was something that needed to be done later that day but only had a chance of happening, he'd wait until he was absolutely sure it would happen and then work on what needed to be done. He also goes on to say that the distaste for procrastination is a much more modern idea but also concedes that there are two types of procrastination and agrees that one is a problem. The difference between the two types, active and passive procrastination, is active means putting off a task while working on something more valuable at the time, while passive procrastination would be sitting at home lazing about on the couch.

So how can procrastination help a business? At the opposite end of procrastination is making snap decisions, made with no planning and only a gut feeling on how end results could pan out. Procrastination, as long as it's active procrastination, gives someone a chance to think about the end results and how best to get the desired outcome. In a business, snap decisions often have negative consequences. As long as the procrastination is handled properly and necessary work and projects are still completed on time, procrastination can be a useful tool. Getting other work done beforehand, leading it to not be something someone has to worry about later, gives the mind a better chance to focus solely on the task at hand. "You have to do what works for you and your business. If that means procrastinating on a project until the last minute, but that method consistently gets the top results, then that's what needs to be done," said Frere.

About Brandon Frere

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His website, www.BrandonFrere.com, is used as a means of communicating many of the lessons, fundamentals and information that he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider's look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the often confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

BrandonFrere.com

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