Brandon Frere on Getting Ahead of the Business Game With Gamification

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Sep 25, 2018, 08:00 ET

PETALUMA, Calif., Sept. 25, 2018 /PRNewswire/ -- Getting people interested enough into picking a product is part of the challenge of running a successful business, but the rest of the game is getting them to stay interested and keep coming back for it. Gamification, the trick of using game elements with customer interactions, has been going on for longer than many people realize, but its technique is becoming more advanced as new technology advances. Brandon Frere, president and CEO of Frere Enterprises, advises using gamification where possible and getting creative for the betterment of the business.

"Getting ahead with a business means having multiple ways to provide clients with service that exceeds their expectations, and ways to provide services that holds value for them," said Frere. Setting up gamification in a business is simpler than building a mini-game into an online app for clients to spend time on, though that's certainly an option. Points systems, some sort of competition, and a few simple rules can make working towards even a small reward a big reason a client continues to work with a company. The rewards will have to be something they're interested in, and there's no way to please everyone, but it's a start in the right direction.

A business can start off small if gamification is new to them. Even just announcing that there is an upcoming reward to work towards, and not having it decided on, but having the point system in place can be somewhere to start. Then it's possible to send out surveys, to collect the kind of reward people are most interested in receiving. People love seeing work build up towards the progress of something they're interested in, and may be less likely to consider taking business elsewhere if it would cost them reward progress. It's part of providing customers with a service they value. "Gamification is a way to bring customers in, because it makes a business seem more involved with its customer base, and helps encourage them to keep their business as exclusive with your company as possible," said Frere.

About Frere Enterprises

Run by CEO Brandon Frere, Frere Enterprises is a California-based company with a global vision based around the usage of special financial technology, or SpecFinTech, with a current focus on financial wellness and productivity.

He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers, alike. Frere's website, www.FrereEnterprises.com, is used as a means to communicate many of the lessons, fundamentals, and information that he has learned throughout his extensive business and technological endeavors. Through Frere Enterprises, he aims to apply those lessons to other business opportunities.

Frere Enterprises' mission is to acquire traditional businesses and digitally transform them to meet and exceed modern day demand. This mission seeks to transform such businesses by developing the newest and most evolved technologies to speed up the evolution of financial services in order to meet the demands of the modern consumer and exceed the potential of the modern era.

FrereEnterprises.com

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