Brandon Frere: Growing Your Business, the Right Way

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Oct 26, 2018, 05:00 ET

PETALUMA, Calif., Oct. 26, 2018 /PRNewswire/ -- Growth challenges can impact the bottom line and even the survival of businesses and require adept handling by entrepreneurs. According to a recent article in Forbes, these challenges, especially during high-growth opportunities, can be addressed by hiring a strong team and empowering it to work autonomously. Critical issues include efficiently increasing the number of employees on the payroll, staying connected to customers and employees, and scaling business processes. Though individual entrepreneurs and opportunities vary greatly, Brandon Frere, CEO of Frere Enterprises and other ventures, is well aware of the demands and opportunities associated with growth.

"Every company is unique, and there are no cookie cutter solutions, otherwise everyone would be able to grow successfully," said Frere. "That said, there are strategies that entrepreneurs and successful companies have utilized that promote healthy growth."

Headcount, the number of employees employed by an organization, can be difficult to manage during times of growth. Not having enough employees limits capacity and creates team stress, while adding too many can lead to excessive trimming back when business fails to materialize. Many successful companies spend more time with the hiring process, carefully finding the right candidate for each role, despite pressure to fill urgent needs in headcount. Rather than frenzied hiring, experts urge deliberate decisions about who will be the best fit for each position throughout the organization.

Relationships, with both customers and team members, remain at the heart of successful businesses and must be maintained in times of growth. As the old saying goes, "people like doing business with people they like." This can be stressed during times of growth when processes, such as hiring and product development, get out ahead of themselves during scaling. It is important to remain true to a company's mission — customers need to remain trusting and engaged. This is greatly affected by personal relationships built with team members. When employees continue to feel honored and respected, that will be passed along to customers.

Like everything else, business processes can be strained during growth. Balancing the need for more processes against the possibility of building too many inefficient processes can be daunting. Successful companies maintain the entrepreneurial culture of an organization while creating infrastructure to handle growth. Experts suggest erring on the side of simplicity, implementing the fewest amounts of processes necessary to accomplish goals, instead of obscuring goals with convoluted processes.

"Understanding growth and how it affects a business is essential to a leader," said Frere. "Finding the right people for the right job and empowering them to remain entrepreneurial is a way to successfully navigate growth. Slow growth over time is the most solid way forward, but, when higher growth occurs, it is critical to keep a company as lean as possible with enough capacity to handle demand."

About Brandon Frere

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His website, www.BrandonFrere.com, is used as a means of communicating many of the lessons, fundamentals, and information that he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider's look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the often confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

BrandonFrere.com

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SOURCE Brandon Frere