Brandon Frere, CEO, Explores New Social Media Concepts

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Jul 05, 2018, 08:00 ET

PETALUMA, Calif., July 5, 2018 /PRNewswire/ -- Marketing experts often emphasize trying new strategies when they first join a company. CEOs should listen to their ideas, but business leaders need to consider their company may already contain the answers they seek: data. Data is everywhere, and numbers relating to social media are easily accessible with free data analytics reports. Brandon Frere, CEO and marketing expert, recommends companies analyze their data before embarking on a completely new marketing plan.

"How can you know where you're going if you don't know where you've been?" asks Frere. "Almost anyone can generate a report on social media, but what business leaders need are solid interpretations of their data analytics. From there they can strategize to improve or change their game plan."

A popular social media automation tool recommends companies conduct a social media audit to inventory past accomplishments, failures, engagements and more. CEOs could ask their social media team some key questions: Who are the top followers and what do they react to? How do competitors use social channels?

Additionally, it's important for the data analytics report to mean something to upper management. For example, a report with thousands of numbers and columns doesn't give feedback or suggestions. Instead, it would probably give executives a headache. Marketers looking to impress their bosses need to focus on interpreting the data in a meaningful way.

"I appreciate it when I receive an analytics report with thoughtful suggestions," Frere added. "CEOs need to make it clear to their marketing department regarding what numbers they are looking for, such as asking for what days brought the most traffic. Clear instructions and communication will make the whole process easier for everyone involved."

If marketers are new to analyzing social media, they have many tools to help them understand the bigger picture. While some tools have a monthly or annual fee, others are free to use and offer comprehensive insight. Google Analytics is a great example for those who want to understand how social media affects their websites. Every week, more data analytics applications get introduced, from analyzing contests to identifying top players in influencer marketing.

"It's up to business leaders to keep their teams focused on specific goals and help them prioritize," Brandon Frere said. "As exciting as these platforms are, some of them can be distracting from what you are actually trying to achieve. Try to keep your focus."

About Frere Enterprises

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His company website, www.FrereEnterprises.com, is used as a means to communicate many of the lessons, fundamentals and information he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider's look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

FrereEnterprises.com

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