Branding Expert Greg Owsley, Formerly of New Belgium Brewing Company, Masterminds the Revolutionary New FIN Electronic Cigarette Brand

Greg Owsley of The Storied Brand™ lends his expertise to create a unique and targeted brand story for the revolutionary new FIN Electronic Cigarette.  After over twenty years of experience in marketing and branding, Owsley joined forces with Finiti Branding Group to introduce and position its new brand of electronic cigarettes.

NORTHBROOK, Ill., Jan. 23, 2012 /PRNewswire-USNewswire/ -- Greg Owsley of The Storied Brand conceptualized the brand story for the revolutionary new FIN Electronic Cigarette, bringing twenty years of marketing and branding experience to his position as a consultant for Finiti Branding Group, purveyors of FIN Electronic Cigarettes.  Owsley, who spent many years with New Belgium Brewing Company creating the brand positioning for Fat Tire Ale and the other New Belgium brews, joined the FIN team in June 2011.

Owsley spent several months studying the electronic cigarette market and crafting the FIN brand story before bringing in the creative team at Cultivator Advertising & Design in Denver, Colorado to design a fitting logo and packaging.  The revolutionary new FIN Electronic Cigarette is available at retail outlets throughout the U.S. and online at FINcigs.com.

About Finiti Branding Group, LLC:

The Finiti Branding Group is a two-generation, three-family business based in Northbrook, IL.  Finiti Branding Group was founded in 2011 on the core value of transferring the moral fabric of how we run our lives to how we run our electronic cigarette business.  As smokers ourselves, we worked diligently to perfect the revolutionary FIN Electronic Cigarette.  This commitment continues every day with our on-site quality-control team and regular testing by an FDA-accredited third party.  From taste to look and from feel to function, FIN exists to provide a better alternative to smoking through integrity and responsible business practices.  FIN Electronic Cigarettes are delivered and serviced by a global network of carefully selected distributor partners, ensuring the highest level of service in the industry.

SOURCE Finiti Branding Group, LLC